Active Platform

Proximic by Comscore Unveils Suite of New AI-Powered Contextual Solutions for Enhanced, Privacy-Centric Programmatic Advertising

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Tuesday, September 26, 2023
Digital, Face, Marketing, Ted Lasso, CTV, Active Platform, Activation, Privacy, DSPS, Comscore, SSPS, IDS, ROI, OMG, Blavity, Retail, Satellite navigation device, Chrome, Proximic

NEW YORK, Sept. 26, 2023 /PRNewswire/ -- Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, today announced the arrival of three new and expanded contextual solutions designed to deliver access to ID-free audiences across platforms, at-scale.

Key Points: 
  • The three new and expanded solutions – ID-less Demographic Segments, Show-Level Linear and Streaming Audiences, and the Proximic Activation Platform – are powered by Comscore's double opt-in digital panels and Proximic by Comscore's leading AI-driven contextual engine.
  • These new solutions have Proximic by Comscore clients experiencing significant increases in ROI.
  • "We didn't wait for signal loss to reimagine how contextual targeting can help advertisers and publishers today," said Rachel Gantz, Managing Director of Proximic by Comscore.
  • "Contextual solutions from Proximic by Comscore offer the industry a path to drive outcomes that are scalable, precise, and privacy centric."

NIQ to expand availability of NIQ’s Activate platform on Google Cloud Marketplace

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Wednesday, August 30, 2023
Food, Beverage, Home Goods, Fashion, Cosmetics, Retail, Convenience Store, Software, Online Retail, Luxury, Discount, Variety, Data Management, Department Stores, Technology, Restaurant, Bar, Other Retail, Wine & Spirits, Tobacco, Supermarket, Specialty, Cloud, Rationalization, Software as a service, Infrastructure, Assortment, Customer analytics, Activate, Category, Customer insight, Active Platform, BigQuery, Full View, Google Cloud, Beat Niq, AI, Network equipment provider

NIQ, the leading global provider of measurement and analytics, today announced the Activate Platform will be available on Google Cloud and available on the Google Cloud Marketplace this Fall .

Key Points: 
  • NIQ, the leading global provider of measurement and analytics, today announced the Activate Platform will be available on Google Cloud and available on the Google Cloud Marketplace this Fall .
  • “We are excited to partner with Google Cloud to make our Activate Platform available on Google Cloud and Google Cloud Marketplace,” said Jamie Clarke, Head of North America Retail, NIQ.
  • The first two modules (Category & Customer Insights, and Personalization), of the Activate Platform on Google Cloud Marketplace will be available in the fall of 2023.
  • The platform will be fully integrated with Google Cloud products, such as BigQuery, Dataproc, and Cloud Dataflow.

Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies

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Monday, October 18, 2021
Software, Marketing, Automotive, Data Management, Communications, Technology, General Automotive, Security, Leadership, Motor & Equipment Manufacturers Association, Advertising, Reuters, Active Platform, Environment, Data management platform, DOAP, IPG, Original equipment manufacturer, Ethics, Engineering, TM, NYSE, Data management, Company, TMNA, DMPS, Data onboarding, The Interpublic Group of Companies, Database, DMP, Group, Toyota Motor North America, Online shopping, Marketing, Motor vehicle

The new Data Onboarding and Activation Platform (DOAP) is a digital and mobile solution that replaces TMNAs traditional Data Management Platforms (DMP).

Key Points: 
  • The new Data Onboarding and Activation Platform (DOAP) is a digital and mobile solution that replaces TMNAs traditional Data Management Platforms (DMP).
  • We leveraged Acxioms experience to create a consolidated database to power our data-driven marketing strategies, said Lisa Materazzo, Group Vice President, Toyota Marketing at Toyota Motor North America.
  • Acxiom and Toyota will hold a joint presentation at Reuters Events Automotive 2021 on October 22 to discuss this new solution.
  • Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG).

Piano Announces New Digital Analytics Solution, Challenging Google and Adobe

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Tuesday, September 21, 2021
Nielsen, World Economic Forum, Sport, Efficiency, The Wall Street Journal, Gannett, CDPS, Privacy, Kirin Holdings, Logic, Telegraphy, Data, CNIL, Marketing, CEO, Deloitte, Acquisition, NBC Sports, IBM, Red herring, CNBC, Technology, Active Platform, BBC, Computer data storage, Online shopping, Music

Piano Analytics generates a single source of truth in reporting, for segments, or for targeting by unifying data, including marketing analytics, product analytics, content analytics, transaction data and first-party data.

Key Points: 
  • Piano Analytics generates a single source of truth in reporting, for segments, or for targeting by unifying data, including marketing analytics, product analytics, content analytics, transaction data and first-party data.
  • Piano Analytics is also privacy-centric built to comply with the strictest privacy laws in the world and is the only major analytics provider to receive an exemption from the French administrative body CNIL, allowing Piano to collect analytics without first requiring user consent.
  • Piano Analytics helps organizations adapt to the digital diversity of the modern market with:
    Full Integration:Piano Analytics brings teams onto the same page by unifying data that was previously only available in specialty tools like CDPs, newsroom analytics products, transactional reporting, product analytics tools or video analytics tools.
  • The Piano Analytics launch is a result of Piano's March 2021 acquisition of France-based AT Internet , a European leader in digital analytics and contextual data.

Nick Worth Joins Piano as Inaugural Chief Client Officer

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Tuesday, September 14, 2021
Microsoft, Software as a service, IBM, Artificial intelligence, Internet, WPP, CEO, Red herring, Technology, Active Platform, Sport, Marketing, Gannett, NBC, Samsung, Kirin Holdings, Dell, Software, BBC, Mazda, Target, Growth, The Wall Street Journal, Logic, NBC Sports, CNBC, Schematic, Sony, Telegraphy, World Economic Forum, Nielsen, Creative industries, Music

PHILADELPHIA, Sept. 14, 2021 /PRNewswire/ -- Piano , a global analytics and activation platform, today announced that Nick Worth has joined the organization as its inaugural chief client officer.

Key Points: 
  • PHILADELPHIA, Sept. 14, 2021 /PRNewswire/ -- Piano , a global analytics and activation platform, today announced that Nick Worth has joined the organization as its inaugural chief client officer.
  • Worth is an accomplished B2B service delivery and marketing leader with a proven track record of delivering SaaS growth.
  • "Nick is someone whose competence and kindness I've had the opportunity to witness up close over the last 20 years, and I'm thrilled to welcome him to Piano as a hands-on leader for our global client services operation."
  • Worth then entered the SaaS world as chief marketing officer of the global marketing automation company Selligent, where he drove go-to-market strategy across Europe and the Americas.

GoCardless and Piano Partner to Help Publishers and Brands Drive Recurring Revenue

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Thursday, August 19, 2021
Nielsen, Pain, NBC Sports, Adoption, The Wall Street Journal, Logic, World Economic Forum, Gannett, Telegraphy, BBC, CNBC, Active Platform, Sport, South East Midlands Local Enterprise Partnership, Intelligence, Red herring, All rights reserved, Commerce, SAN, Partnership, IBM, US, Deloitte, Technology, Kirin Holdings, Mobile phone, Online shopping

This new integration is designed to help publishers and brands market, sell and fulfill premium content offerings.

Key Points: 
  • This new integration is designed to help publishers and brands market, sell and fulfill premium content offerings.
  • "We greatly admire how Piano delivers real customer insights to their clients, helping them drive scale, engagement and revenue," said Karl Stjernstrom, Head of Enterprise Partnerships for GoCardless.
  • "Their platform is perfectly suited for integration with account-to-account offerings like GoCardless, making partnering with Piano an obvious and easy choice.
  • The partnership between GoCardless and Piano will assist brands and publishers with driving recurring revenue through a better payment experience, fully in sync with today's digital economy and the rise of the subscription-based revenue model.

Piano Named to 2021 Inc. 5000 List of America's Fastest-Growing Private Companies

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Tuesday, August 17, 2021
Nielsen, Internet, Technology, NBC Sports, Growth, Building, Pianos (club), The Wall Street Journal, Logic, Acquisition, Leadership, Knowledge, Social media, World Economic Forum, Gannett, Telegraphy, BBC, Organization, CNBC, Active Platform, Sport, Red herring, Achievement, Marketing, CEO, IBM, Deloitte, Data management, Kirin Holdings, Music, 3D printing

PHILADELPHIA, Aug. 17, 2021 /PRNewswire/ -- Piano , a global analytics and activation platform, has once again been recognized in the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the United States.

Key Points: 
  • PHILADELPHIA, Aug. 17, 2021 /PRNewswire/ -- Piano , a global analytics and activation platform, has once again been recognized in the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the United States.
  • The 2021 Inc. 5000 is ranked according to percentage revenue growth when comparing 2017 and 2020.
  • "The 2021 Inc. 5000 list feels like one of the most important rosters of companies ever compiled," says Scott Omelianuk, editor-in-chief of Inc. "Building one of the fastest-growing companies in America in any year is a remarkable achievement.
  • Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States.