Proximic

Anteriad Shares Top Honors in Neutronian’s 2024 Q1 AI-Enhanced Data Privacy Scores

Retrieved on: 
Tuesday, April 16, 2024
News, Risk, Partnership, Proximic, Privacy, Entrepreneurship, Investment company, Data collection, Comscore, DPS, Sales

Rye Brook, New York, April 16, 2024 (GLOBE NEWSWIRE) -- Anteriad today announced that the company has tied for the top rank in Neutronian’s 2024 Q1 Data Privacy Scores report, increasing their score from the 2023, Q4 report.

Key Points: 
  • Rye Brook, New York, April 16, 2024 (GLOBE NEWSWIRE) -- Anteriad today announced that the company has tied for the top rank in Neutronian’s 2024 Q1 Data Privacy Scores report, increasing their score from the 2023, Q4 report.
  • The report from Neutronian offers businesses a critical perspective on industry-wide data practices, highlighting the growing significance of data privacy for companies, regardless of size, in 2024 and into the future.
  • Neutronian, a leader in data privacy verification, has launched AI-enhanced Data Privacy Scores and partnered with Proximic by Comscore.
  • The Data Privacy Scores (DPS) review publicly available data from leading Data companies to provide marketers with an understanding of data quality indicators that may guide their data investment decisions across martech, adtech, social, data, analytics, and other marketing provider categories.

Epsilon Partners with Comscore’s Proximic for Global Contextual Data

Retrieved on: 
Tuesday, March 12, 2024
Comscore, IAB, Partnership, AI, Proximic, Commercial, Senior, Quality, Investment company, Marketing, CTV, Publicis, Management

NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership with Epsilon for global cross-screen contextual data.

Key Points: 
  • NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership with Epsilon for global cross-screen contextual data.
  • Epsilon will utilize Proximic by Comscore’s AI-powered contextual classifications for Epsilon Digital —the company’s adtech platform for performance-based, personalized digital media at scale.
  • Proximic by Comscore will deliver Epsilon rich insights into content across thousands of touchpoints with a focus on brand suitability, inventory quality, IAB and GARM categorizations.
  • Driven by Proximic’s industry-leading contextual natural language processing engine and AI contextual categorization technology, Proximic by Comscore’s contextual solutions enable marketers and media companies to extract a rich set of contextual datapoints from digital addressable supply across platforms such as CTV, audio, desktop and mobile.

Comscore Reports Fourth Quarter and Full Year 2023 Results

Retrieved on: 
Wednesday, March 6, 2024
Comscore, Marketing, Growth, Table, Conference, CCR, Proximic, GAAP, Webcast, Ecosystem, Research, FX, Software

RESTON, Va., March 06, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2023.

Key Points: 
  • RESTON, Va., March 06, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2023.
  • I appreciate the hard work our employees have done to deliver for our stakeholders throughout the year," said Jon Carpenter, CEO of Comscore.
  • Included in net loss for Q4 2023 was a non-cash impairment charge of $34.1 million related to goodwill.
  • Excluding the impact of foreign currency transactions, FX adjusted EBITDA for 2023 was $46.9 million, compared to $36.3 million in 2022.

Comscore announces new US patent for livestream contextual intelligence technology

Retrieved on: 
Wednesday, January 31, 2024
Patent, Proximic, Advertising, Comscore, Television

NEW YORK, Jan. 31, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology.

Key Points: 
  • NEW YORK, Jan. 31, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology.
  • This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser confidence in buying livestream media.
  • This patent covers Proximic by Comscore’s process of contextualizing livestream video content in real-time, including categorization against its full ID-free Predictive Audience taxonomy, to inform dynamic ad insertion.
  • “With this livestream technology, advertisers will be able to better ensure their ads will appear alongside content they deem contextually relevant and brand safe for real-time live video,” said Rachel Gantz, Managing Director, Proximic by Comscore.

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Retrieved on: 
Tuesday, January 16, 2024
Artificial intelligence, Advertising, Intelligence, Proximic, AI, Comscore, Head, CTV, Yoy, Sales

NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore, Comscore, Inc.’s (NASDAQ: SCOR) programmatic targeting division and a leading provider of audience and targeting solutions for programmatic activation, released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape. 

Key Points: 
  • The majority of advertisers plan to increase investment in programmatic;
    Contextual targeting stands out as a viable alternative to the cookie;
    NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore , Comscore, Inc.’s (NASDAQ: SCOR) programmatic targeting division and a leading provider of audience and targeting solutions for programmatic activation, released its second annual State of Programmatic Report for 2024.
  • The report makes clear that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.
  • "If 2024 plays out as advertisers indicated in our State of Programmatic report, the industry is looking at a significant increase in programmatic spend, a shift of linear TV budgets to CTV and major growth in contextual targeting as a cookie replacement strategy," said Rachel Gantz, Managing Director, Proximic by Comscore.
  • Over three-quarters (76%) of marketers think artificial intelligence (AI) will change how programmatic platforms operate.

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting

Retrieved on: 
Tuesday, October 31, 2023
Intelligence, EVP, Cadent, CTV, Business development, Habit, Aperture, Television, Data, Advertising, DSP, Comscore, Cadent Gas, IDS, Partnership, Privacy, Proximic, SCOR, GM

NEW YORK, Oct. 31, 2023 /PRNewswire/ -- Cadent, the largest independent solutions provider for advanced TV advertising, and Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) and leading provider of audience and content targeting solutions for programmatic activation, today announced a two-part partnership, beginning with the now live integration of Proximic by Comscore's ID-based audience suite into Cadent Aperture Platform. The second phase will integrate Proximic by Comscore's Predictive Audiences and content targeting tools into the Aperture Converged TV DSP.

Key Points: 
  • The second phase will integrate Proximic by Comscore's Predictive Audiences and content targeting tools into the Aperture Converged TV DSP.
  • This partnership combines the capabilities of Aperture Platform and Proximic by Comscore to provide enhanced ID-based and ID-free audience targeting across linear and advanced TV, including addressable TV and CTV viewership audiences.
  • "By integrating Proximic by Comscore, we are enabling holistic targeting and measurement with their syndicated and custom audience segments."
  • Following the launch of Proximic by Comscore's ID-based audience suite in the Cadent Aperture Platform this fall, additional Predictive Audiences and content targeting tools are set to roll out in the coming months.

Comscore Launches AI-Powered Political Audience Targeting Solutions Ahead of 2024 Election Season, Initially Exclusive to Media Buyers on The Trade Desk

Retrieved on: 
Tuesday, October 24, 2023
Senate, Human, Business development, Trade, Comscore, House, Internet, The Trade Desk, SCOR, GM, Marketing, Proximic

NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, has enabled a new suite of audience segments that reach users based on exposure to specific political campaigns and local TV exposure. The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.

Key Points: 
  • The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.
  • Heading into the 2024 election year that's forecasted to exceed a record $10 billion in political ad spend1, these new segments allow marketers to reach political audiences in a privacy-centric way, using Comscore's unique, customizable political TV ad exposure segments.
  • "As more political advertisers look for ways for greater reach with right audiences, digital advertising becomes a critically important component to media campaigns.
  • "Media buyers will now have the ability to extend reach and drive incrementality over linear, to effectively compete in this hyper-competitive race."

Proximic by Comscore Unveils Suite of New AI-Powered Contextual Solutions for Enhanced, Privacy-Centric Programmatic Advertising

Retrieved on: 
Tuesday, September 26, 2023
Digital, Face, Marketing, Ted Lasso, CTV, Active Platform, Activation, Privacy, DSPS, Comscore, SSPS, IDS, ROI, OMG, Blavity, Retail, Satellite navigation device, Chrome, Proximic

NEW YORK, Sept. 26, 2023 /PRNewswire/ -- Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, today announced the arrival of three new and expanded contextual solutions designed to deliver access to ID-free audiences across platforms, at-scale.

Key Points: 
  • The three new and expanded solutions – ID-less Demographic Segments, Show-Level Linear and Streaming Audiences, and the Proximic Activation Platform – are powered by Comscore's double opt-in digital panels and Proximic by Comscore's leading AI-driven contextual engine.
  • These new solutions have Proximic by Comscore clients experiencing significant increases in ROI.
  • "We didn't wait for signal loss to reimagine how contextual targeting can help advertisers and publishers today," said Rachel Gantz, Managing Director of Proximic by Comscore.
  • "Contextual solutions from Proximic by Comscore offer the industry a path to drive outcomes that are scalable, precise, and privacy centric."

Comscore Reports Second Quarter 2023 Results

Retrieved on: 
Tuesday, August 8, 2023
Borrow Direct, SCOR, Table, Marketing, GAAP, Research, Comscore, EBITDA, FX, Webcast, Growth, Digital, Conference, Software, Online shopping, Pharmaceutical industry, Proximic

RESTON, Va., Aug. 8, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2023.

Key Points: 
  • RESTON, Va., Aug. 8, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2023.
  • While there is much work to do, I am confident that the focus and execution we demonstrated in the second quarter will drive us forward as we move into the back half of 2023."
  • Revenue in the second quarter was $93.7 million, up 2.5% from $91.4 million in Q2 2022, driven by growth in both Digital Ad Solutions and Cross Platform Solutions.
  • ET
    Management will host a conference call to discuss the results on Tuesday, August 8, 2023 at 5:00 p.m.

Proximic by Comscore Announces 5,000 Advertiser Milestone for ID-free Predictive Audience Solution

Retrieved on: 
Tuesday, June 13, 2023
Advertising, Partnership, Havas Media, Proximic, CTV, VP Bank, Privacy, Comscore, VEB Typoart, Adobe, IDS, Growth, Marketing, Online shopping, Research

NEW YORK, June 13, 2023 /PRNewswire/ -- Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading Predictive Audience segments, which are now serving more than 5,000 advertiser clients.

Key Points: 
  • "We're already seeing such strong adoption of Predictive Audiences because the product is delivering," said Rachel Gantz, Managing Director of Proximic by Comscore.
  • "Proximic by Comscore's Predictive Audiences are outperforming legacy data sets and giving brands the incrementality they need for growth.
  • As a dedicated programmatic targeting division of Comscore, Proximic by Comscore is committed to driving innovation and efficiency in the programmatic industry.
  • Furthermore, Proximic by Comscore allows media sellers to optimize their inventory packaging and monetization strategies in a privacy-compliant manner.