Tatari powers next generation of agencies entering TV Ad market
Agencies currently have limited choices if they want to offer TV advertising to their clients.
- Agencies currently have limited choices if they want to offer TV advertising to their clients.
- Since announcing the availability for agencies to license Tatari 18 months ago , more than 30 agencies have signed on, with 40% buying into additional services.
- This uptick in platform adoption aligns with digital agencies' desire to offer other customer acquisition channels beyond social and search, and for TV media buying agencies to buy and measure TV based on outcomes .
- “Unlike any other technology or DSP offering in the market, Tatari not only offers agencies with CTV capabilities, but also linear TV inventory, as well as measurement.