DIAGEO

RENATO TONELLI CROWNED 2023 US BARTENDER OF THE YEAR AT USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO FINALS IN AUSTIN, TX

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Friday, May 19, 2023

NEW YORK, May 19, 2023 /PRNewswire/ -- The eleventh season of the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO announced Renato Tonelli of Brooklyn, NY as the 2023 US Bartender of the Year following three challenging days of exceptional craft cocktail showmanship. Hosted in Austin, TX, the acclaimed competition brought together the nation's top 30 bartenders to put their skills, senses, and agility to the ultimate test with a series of intense challenges. Renato Tonelli was a standout talent, demonstrating that passion and determination for the trade can truly lead to success. Known for his utmost hospitality and creativity, Tonelli showcased a skilled and thoughtful approach to the prestigious competition, earning the honor of representing the US at the Global Finals in Brazil this fall.

Key Points: 
  • NEW YORK, May 19, 2023 /PRNewswire/ -- The eleventh season of the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO announced Renato Tonelli of Brooklyn, NY as the 2023 US Bartender of the Year following three challenging days of exceptional craft cocktail showmanship.
  • Renato Tonelli was a standout talent, demonstrating that passion and determination for the trade can truly lead to success.
  • Those interested in taking a shot at the US Bartender of the Year title are invited to apply for the 2024 USBG Presents World Class Sponsored By DIAGEO program.
  • In the meantime, try your hand at Renato Tonelli's recipes that helped him win the US Finals this year.

DIAGEO Brands Win Big at the 2023 San Francisco World Spirits Competition

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Monday, May 1, 2023

DIAGEO, a global leader in beverage alcohol, announced that its brands have won a collective 102 medals for exceptional quality liquids at the 23rd Annual San Francisco World Spirits Competition.

Key Points: 
  • DIAGEO, a global leader in beverage alcohol, announced that its brands have won a collective 102 medals for exceptional quality liquids at the 23rd Annual San Francisco World Spirits Competition.
  • In 2023, DIAGEO’s strong performance against entries from all corners of the world resulted in 24 Double Gold and 22 Gold Medals across the company’s Bourbon, Canadian Whisky, Gin, Liqueur, Rum, Scotch, Tequila and Vodka brands.
  • This year proved another successful year for DIAGEO’s Scotch brands, earning 27 of DIAGEO’s total 2023 double gold and gold medals for liquid, followed by Canadian Whisky and Tequila.
  • A full breakdown of DIAGEO’s winning brands from the 2023 San Francisco World Spirits Competition can be found here .

DIAGEO Welcomes The Latest Distillers Edition Collection, A Highly-Limited Line of Single Malt Scotch Whiskies from Scotland's Most Renowned Distilleries

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Monday, April 17, 2023

NEW YORK, April 17, 2023 /PRNewswire/ -- Today, DIAGEO North America announces the launch of its newest Distillers Edition bottlings in the U.S. – an annual release of limited-edition Single Malt Scotch Whiskies that are double-matured in different types of cask wood, chosen to complement the characteristics of each mature whisky.  The time-honored finishing process creates a distinct and delectable flavor, making each Distiller's Edition marque a truly bespoke gift.

Key Points: 
  • The time-honored finishing process creates a distinct and delectable flavor, making each Distiller's Edition marque a truly bespoke gift.
  • The latest collection takes this one step further, featuring a new label design for each malt which incorporates stylistic elements representative of each distillery and its core expressions.
  • Since 1997, the award-winning Distillers Edition liquids continue to possess a nuance of flavor beautifully endowed by the double maturation process.
  • "We're proud to introduce the latest Distillers Edition line-up, a collection created to celebrate some of DIAGEO's finest Single Malt Scotch Whiskies and their distilleries," said Hannah Todd, Director of Single Malt Whiskies Portfolio at DIAGEO.

SMIRNOFF IS ONE PLAY AWAY FROM FILLING THE BEST JOB IN AMERICA - THE FIRST EVER COCKTAIL COORDINATOR*

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Friday, January 27, 2023

NEW YORK, Jan. 27, 2023 /PRNewswire/ -- To kick off the 2022 NFL season, Smirnoff issued a call to football fans everywhere: serve up the best game day vibes and Smirnoff cocktails for a chance to be the brand's first ever Cocktail Coordinator. Many answered the call, but only three remain. And the journey isn't over just yet.

Key Points: 
  • With a passion for the game, India Stokes (Dallas, Texas) has what it takes to shine on gameday.
  • "The time has come to see who has what it takes to land the Best Job in America."
  • After age verification, complete entry form and submit a video (30-60 seconds) telling and showing us why you should be the Smirnoff "Cocktail Coordinator."
  • COCKTAIL COORDINATOR IS AN HONORIFIC TITLE AND DIAGEO WILL NOT MAKE AN OFFER OF EMPLOYMENT TO CONTEST GRAND PRIZE WINNER.

BUCHANAN'S SCOTCH WHISKY LAUNCHES NATIONAL CAMPAIGN INVITING FANS TO CELEBRATE THEIR 100% LATINO, 100% AMERICAN DUALITY DURING THE WORLD'S LARGEST FÚTBOL EVENT

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Monday, November 7, 2022

NEW YORK, Nov. 7, 2022 /PRNewswire/ -- Buchanan's Scotch Whisky is continuing its ongoing commitment in championing Latin American pride by uniting those who embody the spirit of the 200%, proudly celebrating their 100% Latino and 100% American duality. Last fall, the brand launched its "What Glory We Are" campaign that raised a glass to the 200%ers who have always welcomed Buchanan's into their celebrations, and live the best of both worlds, honoring their dual cultural experiences and identity that lead them to live a bigger, more flavorful life. Ahead of the world's biggest fútbol event, the brand has launched its newest national creative campaign that further champions this 200% Latin American pride – on and off the field.

Key Points: 
  • Ahead of the world's biggest ftbol event, the brand has launched its newest national creative campaign that further champions this 200% Latin American pride on and off the field.
  • "When it comes to ftbol, Latin Americans bring their 200% duality on and off the field.
  • Just like how we love being part of U.S. culture, our Latinidad will never go away," said Gustavo Salguero, Brand Director, Buchanan's Whisky.
  • The BUCHANAN'S Blended Scotch Whisky Portfolio features four gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky.

GEORGE DICKEL AND LEOPOLD BROS DISTILLERY ANNOUNCE RETURN OF AWARD-WINNING RYE WHISKY COLLABORATION

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Tuesday, November 1, 2022

TULLAHOMA, Tenn., Nov. 1, 2022 /PRNewswire/ -- Last year, the collaboration between George Dickel and Leopold Bros brought whisky fans a one-of-a-kind, historically inspired blend as they sought to challenge the status quo on rye offerings in the market. This November, following the success of the inaugural release, the two distilleries are excited to announce the return of the George Dickel x Leopold Bros Collaboration Blend. By returning to the same liquid as the initial release, the brands are continuing their commitment to produce quality, authentic whisky.

Key Points: 
  • This November, following the success of the inaugural release, the two distilleries are excited to announce the return of the George Dickel x Leopold Bros Collaboration Blend.
  • This award-winning whisky blends Leopold Bros' celebrated Three Chamber Rye with George Dickel's column still rye produced at Cascade Hollow Distilling Co.
  • "The George Dickel x Leopold Bros Collaboration Blend was founded on our friendship and mutual admiration for each other as distillers.
  • Just in time for the holiday season, the return of the George Dickel x Leopold Bros Collaboration Rye makes for the perfect gift for the whisky collector in your life.

STANLEY TUCCI AND TANQUERAY NO. TEN INVITE YOU TO "MAKE IT A MARTINI NIGHT" THIS HOLIDAY SEASON

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Tuesday, October 25, 2022

NEW YORK, Oct. 25, 2022 /PRNewswire/ -- From spontaneous five o'clock cocktail hours to a lavish evening with family and friends, the martini has enjoyed quite a resurgence in 2022. In honor of the classic cocktail, Tanqueray No. TEN and martini connoisseur Stanley Tucci launch "Make It A Martini Night," spotlighting the one drink order that becomes everybody's drink order—garnished with a grapefruit twist, of course.

Key Points: 
  • TEN and martini connoisseur Stanley Tucci launch "Make It A Martini Night," spotlighting the one drink order that becomes everybody's drink ordergarnished with a grapefruit twist, of course.
  • TEN campaign Stanley Tucci keenly demonstrates how the premium, small batch gin with bursts of fresh citrus, chamomile, and botanicals can elevate the classic martini and give it the modern makeover it deserves.
  • "I'm a big fan of the martini there is something about a martini's simplicity and classic elegance, while being modern at the same time," said Stanley Tucci.
  • "Make It A Martini Night" at home with the Tanqueray Perfect TEN, Stanley Tucci's signature martini:
    Preparation: Pour 1.5 oz.

CALLING ALL BARTENDERS: USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO IS SEARCHING FOR THE 2023 US BARTENDER OF THE YEAR

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Thursday, October 13, 2022

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- Only one month left! Applications for the 2023 competition are open and mixologists who believe they have what it takes to be World Class are encouraged to apply by November 15, 2022. Entering its eleventh season, the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO is seeking creative and driven bartenders to claim the title of 2023 US Bartender of the Year. The acclaimed program is an educational platform that instills relevant training and mentorship for hospitality professionals, all leading to a global bartending competition that will take place next year in São Paulo, Brazil!

Key Points: 
  • Entering its eleventh season, the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO is seeking creative and driven bartenders to claim the title of 2023 US Bartender of the Year.
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9097051-diageo-usbg-search-for-w...
    "USBG Presents World Class Sponsored By DIAGEO allows competitors to push themselves and grow with other industry leaders," says USBG Executive Director Aaron Gregory Smith.
  • This year, Jessi Pollak was selected as the 2022 US Bartender of the Year after competing in the USBG Presents World Class Sponsored By DIAGEO for her first time ever.
  • To apply for the 2023 USBG Presents World Class Sponsored By DIAGEO, please visit https://worldclass.usbg.org .

BUCHANAN'S SCOTCH WHISKY AND MEXICAN-AMERICAN SINGER-SONGWRITER OMAR APOLLO, INVITE YOU TO CELEBRATE THE 200% FUTURO AND TOAST TO THE 100% HISPANIC AND 100% AMERICANS SHAPING CULTURE THIS HISPANIC FUTURE MONTH

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Tuesday, October 11, 2022

NEW YORK, Oct. 11, 2022 /PRNewswire/ -- With the Hispanic population projected to make up more than half of the US's population growth over the next 15 years,** Buchanan's Scotch Whisky is continuing to break beyond the one-month walls of Hispanic Heritage Month and taking a leap towards the future and welcoming people to the "200% Futuro." To celebrate America's future being 200%: 100% Hispanic and 100% American, Buchanan's is partnering with Mexican-American, Indiana-raised, singer songwriter, Omar Apollo, whose 200% spirit shines in his unique musical style that blends genres and languages – the perfect embodiment of what the future of America looks like.   

Key Points: 
  • "I'm happy to join the Buchanan's Whisky familia, and to be a part of the brand's legacy championing Hispanic culture," said singer-songwriter Omar Apollo.
  • "This Hispanic Future Month, we are sharing and celebrating the unique stories of Hispanic Americans who embody the 200% spirit and embrace their cultural duality," he continued.
  • The BUCHANAN'S Blended Scotch Whisky Portfolio features four gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky.
  • The dispersal of funds from the 200% Futuro Fund is subject to the approval of the Fairfield County's Community Foundation.

SMIRNOFF IS RECRUITING FOR "THE BEST JOB IN AMERICA:" BE THE FIRST-EVER COCKTAIL COORDINATOR*

Retrieved on: 
Wednesday, September 7, 2022

NEW YORK, Sept. 7, 2022 /PRNewswire/ -- Dust off those jerseys and gameday party tricks, because Smirnoff is recruiting for its first-ever Cocktail Coordinator – an honorary position that requires unrivaled passion for the love of football, hosting and gameday cocktails. This season, millions of fans will gather across the country to cheer on their favorite teams, but when the final whistle blows, only one will land "The Best Job in America."

Key Points: 
  • Disclaimer: While this isn't an official job at Smirnoff, in a lot of ways it's even better.
  • "To be the Cocktail Coordinator, we're looking for fans who not only serve the best Smirnoff cocktails but curate the best gameday experience for their friends and families."
  • Thousands will apply but only one will be named the first-ever Smirnoff Cocktail Coordinator, scoring "The Best Job in America" and board a private plane bound for Super Bowl LVII as Smirnoff's guest of honor.
  • Stay up-to-date on the Cocktail Coordinator job search and delicious gameday cocktails all season long at BestJobInAmerica.Smirnoff.com and follow @Smirnoff on Instagram and @SmirnoffUS on Twitter.