ACYF

Real Adoptive Parents and Teens Choose Each Other in New Heartwarming PSAs

Retrieved on: 
Thursday, October 26, 2023
HHS, United States Children's Bureau, Second-parent adoption, Television, Advertising, Council, Private sector, Youth, Gold Lion, U.S. Department of Defense Strategy for Operating in Cyberspace, Sustainable Development Goal 5, Parent, Mental health, PR, ACYF, Child, Love, Human, Organization, Intuition, Office of Inspector General, U.S. Department of Health and Human Services, Marketing, Lead, Provocation, United States House Select Committee on Children, Youth, and Families, Safety, Sport, Radio, Reward, Research, Smokey Bear, ACF, Hearing, Family, United States Department of Health and Human Services, Administration, Commissioner, PSAS, Administration for Children and Families, Disability, Ad Council, Edelman, Sustainable Development Goals, Sales, Toy, Residential care

WASHINGTON, Oct. 26, 2023 /PRNewswire/ -- The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council today launched moving new public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. Created by Edelman, the PSAs build on the campaign's "You Can't Imagine the Reward" message and feature real adoptive families sharing their adoption from foster care stories and how rewarding the journey has been for both parents and teens.

Key Points: 
  • A common misconception about teen adoption is that the decision to adopt is driven solely by adoptive parents, but in reality, teens also have an active role in that choice.
  • New PSAs, " Parents Adopted ," developed pro bono by Edelman celebrate how teens and adoptive parents actively choose each other and showcase adoptive parents talking about how they too were "adopted" by their teens.
  • Together, adoptive parents and teens talk openly about choosing to be each other's family and how they've built and fostered a life of deep and mutual rewards.
  • By inviting prospective parents to hear from these six dynamic and relatable families, the new PSAs help viewers see themselves as potential adoptive parents.

New PSAs inspired by real adoption stories motivate parents to consider adopting teens from foster care

Retrieved on: 
Tuesday, September 20, 2022
YouTube, The Good Life, Adoption, Ad Council, PepsiCo, Time, ACYF, Child, PSA, ACF, Department, Disability, Twitter, Love, Advertising, Office of Inspector General, U.S. Department of Health and Human Services, United States Department of Health and Human Services, Administration, Administration for Children and Families, Creativity, Children's Bureau, Sibling, HHS, Parenting, U.S. Department of Defense Strategy for Operating in Cyberspace, PSAS, Television, History, Technology, Instagram, Private sector, Radio, American Airlines, Family, Youth, Lucky One, Friends, Council, Reward, Research, Parent, Marketing, United States Children's Bureau, United States House Select Committee on Children, Youth, and Families, Awareness, Toy, Sales, Residential care, Public relations, Portrait, Facebook, Vans

WASHINGTON, Sept. 20, 2022 /PRNewswire/ -- The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council today launched new emotional public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families that highlight how rewarding adoption is for both parents and teens.

Key Points: 
  • Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families that highlight how rewarding adoption is for both parents and teens.
  • "These exciting new PSAs demonstrate to prospective parents that adopting a teenager means experiencing all of the love, joys, challenges, and rewards of parenting.
  • Teens never outgrow the need for a healthy family, and many teens who are in foster care especially benefit from the love, support, and stability that adoption can provide.
  • Parents can also call 1-888-200-4005 to receive information about the foster care system and the adoption process.

National Campaign Launches New PSAs Based On Real Stories That Inspire Parents To Consider Adopting Teens In Foster Care

Retrieved on: 
Wednesday, November 10, 2021
Family, Disability, Adoption, Administration for Children and Families, PSAS, Friends, Office of Inspector General, U.S. Department of Health and Human Services, Department, Technology, ACYF, Love, Creativity, Private sector, United States Department of Health and Human Services, Instagram, Administration, Advertising, Radio, U.S. Department of Defense Strategy for Operating in Cyberspace, Council, United States Children's Bureau, YouTube, Twitter, Child, Parent, Television, Awareness, Youth, HHS, History, Ad Council, Reward, Time, Trauma, Cheil Worldwide, Life, Courage, Marketing, ACF, United States House Select Committee on Children, Youth, and Families, Sales, Toy, Residential care

"Teens in foster care deserve love and support regardless of age and these stories show the impact that families truly have on teens adopted from foster care.

Key Points: 
  • "Teens in foster care deserve love and support regardless of age and these stories show the impact that families truly have on teens adopted from foster care.
  • It is our hope that this work continues to inspire and inform prospective parents of the lifelong rewards that can come from adopting a teen from foster care."
  • Developed pro bono by creative agency Barbarian, the new PSAs build upon the theme that "You Can't Imagine the Reward" and are based on real experiences of teens adopted from foster care.
  • Parents can also call 1-888-200-4005 to receive information about the foster care system and the adoption process.

Navigating Adoption: Presented by AdoptUSKids podcast Produced by Wordsworth + Booth Aims to Drive the Adoption of Teens from Foster Care

Retrieved on: 
Thursday, September 30, 2021
Adoption, Human, Instagram, Parent, United States Department of Health and Human Services, DEI, Administration for Children and Families, Advertising, ACF, Administration, Office of Inspector General, U.S. Department of Health and Human Services, HHS, Disability, YouTube, Love, Marketing, William Wordsworth, Twitter, Children's Bureau, Child, Life, Glassdoor, Ad Council, Private sector, Human services, Awareness, Council, ACYF, United States Children's Bureau, Technology, Friends, Creativity, U.S. Department of Defense Strategy for Operating in Cyberspace, Ad Age, Learning, Organization, Youth, History, Investment, Industry, Department, Toy, Sales, Tourism, Birth control

NEW YORK, Sept. 30, 2021 /PRNewswire-PRWeb/ -- Navigating Adoption: Presented by AdoptUSKids podcast Produced by Wordsworth + Booth Aims to Drive the Adoption of Teens from Foster Care

Key Points: 
  • NEW YORK, Sept. 30, 2021 /PRNewswire-PRWeb/ -- Navigating Adoption: Presented by AdoptUSKids podcast Produced by Wordsworth + Booth Aims to Drive the Adoption of Teens from Foster Care
    Podcast uses in-depth storytelling as a way of speaking to parents who are considering adopting youth.
  • This podcast gives dimension to the adoption experience, focusing on the emotional complexities of adoption as well as the fulfilling rewards of adopting a teenager from foster care.
  • The six-episode series (each approximately 30 minutes) is hosted by April Dinwoodie, a longtime expert and voice in the adoption from foster care community.
  • Adopted herself, April brings a relatable authenticity to her conversations with teens adopted from foster care, their adoptive families, and knowledgeable adoption professionals.