GRAZA LAUNCHES FIRST-TO-MARKET "BEER CAN" REFILLS FOR OLIVE OIL BOTTLES IN WHOLE FOODS MARKET AND ON E-COMMERCE
NEW YORK, May 9, 2024 /PRNewswire/ -- Beloved olive oil brand and pantry staple, Graza, today announced the on-shelf debut of its nitrogen-sealed "beer can" refills nationally in select Whole Foods Market stores, and online at www.graza.co. Graza's founders – Andrew Benin and Allen Dushi – knew that large-bulk containers were not ideal for maintaining olive oil quality as they invite rapid oxidation, but a quality refill option was necessary. Together, they set out to create a refillable option that maintained maximum integrity of the EVOO and is perfectly portioned for Graza's first-to-market squeeze bottles. From there, the idea for "beer can" refills was born.
- NEW YORK, May 9, 2024 /PRNewswire/ -- Beloved olive oil brand and pantry staple, Graza , today announced the on-shelf debut of its nitrogen-sealed "beer can" refills nationally in select Whole Foods Market stores, and online at www.graza.co .
- Together, they set out to create a refillable option that maintained maximum integrity of the EVOO and is perfectly portioned for Graza's first-to-market squeeze bottles.
- "We've been dreaming up our second innovation in the olive oil category since we launched in January of 2022," said Graza CEO and Co-Founder, Andrew Benin.
- With the addition of Graza's Sizzle "Refill" Cooking EVOO and Drizzle "Refill" Finishing EVOO, current Graza customers can refill their Graza Squeeze Bottles, and customers who have their own olive oil carafes can buy 100% recyclable Graza refills to use at home.