Third-Party Sales Through Online Marketplaces Will Account for 59% of All Global Ecommerce by 2027: New Report by Edge by Ascential
BOSTON, July 26, 2022 /PRNewswire-PRWeb/ -- Edge by Ascential, whose technology-driven products power brands to win in digital commerce, today released its annual 2022 Future of Marketplaces Report which projects that worldwide, third-party online marketplaces will be the largest and fastest-growing retail channel globally. The report anticipates that third-party sales through online marketplaces will add $1.3 trillion in sales over the next five years and that by 2027, the four largest global online marketplaces–Amazon, Alibaba, Pinduoduo and JD.com–will be responsible for $4.3 trillion in global sales, up from $2.5 trillion today.
- "The most successful retailers, both now and in the future, will operate third-party marketplaces," said Deren Baker, CEO of Edge by Ascential.
- "Between 2022 and 2027, data forecasts from Edge by Ascential suggest that third-party marketplaces will be the largest and fastest-growing retail channel globally.
- Edge Retail Insight's forecasting software anticipates that by the end of 2027, these four marketplaces will account for more than two-thirds of global ecommerce sales - first-party and third-party.
- In 2022, the four largest global marketplace leaders Alibaba, Amazon, Pinduoduo and JD.com account for $2.5 trillion in global sales (taking into account first-party and third-party sales through their platforms).