Global Partnership Against the Spread of Weapons and Materials of Mass Destruction

Amsive Boosts Sales Performance for Retailers by Empowering eCommerce Across 300+ Global Shopping Channels, Achieves Feedonomics Omnichannel Certification

Retrieved on: 
Thursday, November 2, 2023

NEW YORK and CHICAGO, Nov. 02, 2023 /PRNewswire/ -- Amsive, a leading performance marketing agency, today announced it has further accelerated its clients' multichannel sales advantage by partnering with Feedonomics, the market leader in product feed management and marketplace syndication for eCommerce businesses. This recognition comes on the heels of the agency's unifying rebrand, reflecting their proprietary Audience Science™ approach that enables clients to navigate marketing complexity focused on their next, best customers.

Key Points: 
  • The partnership between Amsive and Feedonomics is focused on driving omnichannel growth and ROI for retailers across their highest-value target audiences.
  • "We're thrilled to see Amsive become an Omnichannel Certified Agency Partner with Feedonomics," said Dan Fertig, Vice President, Agency & Technology Partnerships at BigCommerce.
  • "As a BigCommerce Agency Partner, Amsive has continually shown expertise in developing data-driven omnichannel strategies for their clients.
  • Partners like Amsive are invaluable in providing merchants the tools and expertise needed to sell and grow in today's increasingly complex ecommerce landscape."

ISLANDS OF THE BAHAMAS NAMED OFFICIAL DESTINATION SPONSOR OF UNIVERSITY OF MIAMI ATHLETICS

Retrieved on: 
Tuesday, October 17, 2023

CORAL GABLES, Fla., Oct. 17, 2023 /PRNewswire/ -- The Bahamas Ministry of Tourism, Investments & Aviation, and University of Miami Athletics have announced a broad-based strategic multi-year partnership making The Islands of The Bahamas the official "Destination Partner" of Miami Athletics.

Key Points: 
  • CORAL GABLES, Fla., Oct. 17, 2023 /PRNewswire/ -- The Bahamas Ministry of Tourism, Investments & Aviation, and University of Miami Athletics have announced a broad-based strategic multi-year partnership making The Islands of The Bahamas the official "Destination Partner" of Miami Athletics.
  • "As The Bahamas is only a 30-minute flight for a large portion of our fan base, we are looking forward to showcasing the uniqueness of The Islands of The Bahamas."
  • The partnership was facilitated by Legends, which has managed corporate sponsorships and multimedia rights for UM Athletics since April 2021.
  • For more information on The Islands of The Bahamas x UM Athletics partnership, visit: www.bahamas.com/TheU .

HMS Networks Partners with Minitab to Empower Faster Data-Driven Decisions

Retrieved on: 
Monday, October 9, 2023

Minitab helps customers around the world leverage the power of data analysis to gain insights and make a significant impact on their organizations.

Key Points: 
  • Minitab helps customers around the world leverage the power of data analysis to gain insights and make a significant impact on their organizations.
  • By unlocking the value of data, Minitab enables organizations to improve performance, develop life changing innovations and meet their commitments of delivering high quality products and services and outstanding customer satisfaction.
  • HMS Networks has developed a feature that allows any data captured by the Ewon Flexy to be easily imported into Minitab solutions.
  • The partnership will also leverage market-leading training and support from Minitab and HMS to ensure that organizations can maximize the value of their deployed solution.

UFC® NAMES ORIGIN™USA OFFICIAL MARKETING PARTNER

Retrieved on: 
Thursday, October 12, 2023

LAS VEGAS, Oct. 12, 2023 /PRNewswire/ -- UFC®, the world's premier mixed martial arts organization, and ORIGIN™, an all-American brand who manufactures their products, dirt-to-shirt in their Maine and North Carolina factories, today announced a marketing partnership that provides Maine-based, ORIGIN™, with significant exposure across some of UFC's highest-profile platforms, including live events.

Key Points: 
  • Under the terms of the agreement, ORIGIN™ will be UFC's exclusive partner for the jeans, boots, and hunting apparel category and ORIGIN™ will be named the "Official Jeans of UFC."
  • In addition, ORIGIN™ will be the Presenting Partner for specific UFC FIGHT NIGHTS for the remainder of 2023 and will receive prominent branding at select UFC Pay-Per-Views and Fight Nights, including placement inside the world-famous Octagon®.
  • Additional entitlements will include broadcast integrations within designated Pay-Per-Views and exposure at key fight week activities, including press conferences and weigh-ins.
  • "There is so much overlap between UFC Fans and ORIGIN™ consumers," said Grant Norris-Jones, UFC Senior Vice President, Global Partnerships.

OAK VIEW GROUP TOGETHER WITH MSG ENTERTAINMENT AND SPHERE ENTERTAINMENT ANNOUNCE FORMATION OF 'CROWN PROPERTIES COLLECTION' TO MANAGE ELITE VENUE PARTNERSHIPS AND SPONSORSHIPS WORLDWIDE

Retrieved on: 
Thursday, September 7, 2023

LOS ANGELES and NEW YORK, Sept. 7, 2023 /PRNewswire/ -- In a groundbreaking move that will establish the first global partnership company of its kind, Madison Square Garden Entertainment Corp. (NYSE: MSGE) ("MSG Entertainment") and Sphere Entertainment Co. (NYSE: SPHR), (together "the MSG family of companies"), and Oak View Group ("OVG"), today announced the founding of Crown Properties Collection ("CPC"). CPC is a new entity that will, in conjunction with MSG Entertainment and Sphere Entertainment Co., manage marquee partnerships with sports and entertainment brands and venues worldwide. This innovative endeavor brings together the MSG family of companies – a world leader in live entertainment and sports – and OVG – the leading full-service live entertainment and hospitality group in the world and the largest developer of sports and entertainment venues. With this announcement, industry veteran Jay Voelker will join OVG as president to lead CPC.

Key Points: 
  • CPC is a new entity that will, in conjunction with MSG Entertainment and Sphere Entertainment Co., manage marquee partnerships with sports and entertainment brands and venues worldwide.
  • With this announcement, industry veteran Jay Voelker will join OVG as president to lead CPC.
  • Oak View Group, MSG Entertainment and Sphere Entertainment today announced the founding of Crown Properties Collection.
  • The OVG-led entity will represent the most important brand assets in the sports and live entertainment industry.

KUDO Snacks Secures Game-Changing Partnership with UFC to Skyrocket Protein Popcorn's Marketing & Brand Awareness

Retrieved on: 
Tuesday, June 6, 2023

"This is a proud moment for KUDO snacks as we position the brand for explosive growth," said Founder and CEO of KUDO Snacks, Ryan Lewis.

Key Points: 
  • "This is a proud moment for KUDO snacks as we position the brand for explosive growth," said Founder and CEO of KUDO Snacks, Ryan Lewis.
  • "We cannot wait to share our passion for KUDO Protein Popcorn with the massive UFC fan base."
  • Grant Norris-Jones, UFC Senior Vice President of Global Partnerships, said: "KUDO is a great fit for the UFC brand.
  • KUDO Snacks CEO, Ryan Lewis (left) & UFC President, Dana White (right) solidify a trailblazing partnership at Dana White's office in the heart of Vegas.

Allied Global Marketing Promotes Erin Corbett to EVP of Global Partnership Marketing

Retrieved on: 
Tuesday, June 6, 2023

LOS ANGELES, June 6, 2023 /PRNewswire/ -- Allied Global Marketing (Allied), a full-service performance marketing agency working with the world's leading entertainment, culture and lifestyle brands, today announced the promotion of Erin Corbett to Executive Vice President of Global Partnership Marketing.

Key Points: 
  • LOS ANGELES, June 6, 2023 /PRNewswire/ -- Allied Global Marketing (Allied), a full-service performance marketing agency working with the world's leading entertainment, culture and lifestyle brands, today announced the promotion of Erin Corbett to Executive Vice President of Global Partnership Marketing.
  • Prior to joining Allied, Corbett's experience included senior marketing roles at Disney, Warner Bros. Studios, Harrah's Entertainment and Imagi Animation Studios.
  • "She has done a tremendous job by continuously growing and elevating Allied's Global Partnership Marketing solution over time.
  • Allied's Global Partnership Marketing team offers services such as in-kind and licensed promotions, sponsorships, product placement, and brand ambassadors/talent acquisition from both a global and local market perspective.

Allied Global Marketing Promotes Erin Corbett to EVP of Global Partnership Marketing

Retrieved on: 
Tuesday, June 6, 2023

LOS ANGELES, June 6, 2023 /PRNewswire/ -- Allied Global Marketing (Allied), a full-service performance marketing agency working with the world's leading entertainment, culture and lifestyle brands, today announced the promotion of Erin Corbett to Executive Vice President of Global Partnership Marketing.

Key Points: 
  • LOS ANGELES, June 6, 2023 /PRNewswire/ -- Allied Global Marketing (Allied), a full-service performance marketing agency working with the world's leading entertainment, culture and lifestyle brands, today announced the promotion of Erin Corbett to Executive Vice President of Global Partnership Marketing.
  • Prior to joining Allied, Corbett's experience included senior marketing roles at Disney, Warner Bros. Studios, Harrah's Entertainment and Imagi Animation Studios.
  • "She has done a tremendous job by continuously growing and elevating Allied's Global Partnership Marketing solution over time.
  • Allied's Global Partnership Marketing team offers services such as in-kind and licensed promotions, sponsorships, product placement, and brand ambassadors/talent acquisition from both a global and local market perspective.

Binance Hires Veteran Marketing Exec Rachel Conlan to Lead Global Marketing

Retrieved on: 
Monday, June 5, 2023

DUBAI, UAE, June 5, 2023 /PRNewswire/ -- Binance , the world's leading blockchain ecosystem and cryptocurrency exchange, today announced that it has tapped OKX veteran, Rachel Conlan, as the organization's vice president of global marketing.

Key Points: 
  • DUBAI, UAE, June 5, 2023 /PRNewswire/ -- Binance , the world's leading blockchain ecosystem and cryptocurrency exchange, today announced that it has tapped OKX veteran, Rachel Conlan, as the organization's vice president of global marketing.
  • As Binance's vice president of global marketing, Conlan will report to Yi He and oversee the organization's regional and global marketers across the world.
  • Before joining Binance, Conlan served as Global Head of Brand Marketing and Partnerships at OKX, where she drove the company's marketing efforts through partnerships such as Manchester City F.C., McLaren Racing and the Tribeca Film Festival.
  • Prior to OKX, Conlan led Global Partnerships at CAA Sports, a leading international sports and entertainment agency and worked as Global Chief Marketing Officer for Havas.

Binance Hires Veteran Marketing Exec Rachel Conlan to Lead Global Marketing

Retrieved on: 
Monday, June 5, 2023

DUBAI, UAE, June 5, 2023 /PRNewswire/ -- Binance , the world's leading blockchain ecosystem and cryptocurrency exchange, today announced that it has tapped OKX veteran, Rachel Conlan, as the organization's vice president of global marketing.

Key Points: 
  • DUBAI, UAE, June 5, 2023 /PRNewswire/ -- Binance , the world's leading blockchain ecosystem and cryptocurrency exchange, today announced that it has tapped OKX veteran, Rachel Conlan, as the organization's vice president of global marketing.
  • As Binance's vice president of global marketing, Conlan will report to Yi He and oversee the organization's regional and global marketers across the world.
  • Before joining Binance, Conlan served as Global Head of Brand Marketing and Partnerships at OKX, where she drove the company's marketing efforts through partnerships such as Manchester City F.C., McLaren Racing and the Tribeca Film Festival.
  • Prior to OKX, Conlan led Global Partnerships at CAA Sports, a leading international sports and entertainment agency and worked as Global Chief Marketing Officer for Havas.