Gen-Z for Change

Eventbrite Teams Up with Paige DeSorbo and Hannah Berner to Launch 'GTFO & Celebrate,' Unlocking Budget-Friendly Holiday Experiences

Retrieved on: 
Thursday, December 7, 2023
Marketing, Entertainment, Communications, Social Media, Influencer, Events, Concerts, Collection, City, Celebrate, Generation Z, Multimedia, Eventbrite, Gen-Z for Change, NYE, Partnership

Today, the global events marketplace Eventbrite introduced its latest initiative, 'GTFO & Celebrate,' in collaboration with style influencer Paige DeSorbo and comedian Hannah Berner.

Key Points: 
  • Today, the global events marketplace Eventbrite introduced its latest initiative, 'GTFO & Celebrate,' in collaboration with style influencer Paige DeSorbo and comedian Hannah Berner.
  • This dynamic partnership aims to redefine the holiday celebration landscape, offering an array of unique and budget-friendly experiences that promise an unforgettable season without putting a strain on your wallet.
  • In tune with Gen Z's financial mindfulness, Eventbrite's campaign aims to deliver memorable moments without the financial strain.
  • The 'GTFO & Celebrate' collection combines traditional holiday gatherings with a variety of unique, wallet-friendly experiences including:

2023 Gen Z Marketing Field Guide: How Going Niche Can Help Brands Connect with Gen Z (and everyone) to Win in a Rapidly Changing World

Retrieved on: 
Wednesday, November 15, 2023
Media, Blue Hour, Why? Group, Pressure, Gen, Research, Social isolation, Investment, Individual, Music, Commerce, Multimedia, Culture, Identity, YouTube Shorts, Glassdoor, Gen-Z for Change, Partnership, Generation Z, Cultural intelligence, DEI, Horizon, Life, Hunger, SVP, Marketing, Entertainment, Video game, Sport, Pulse

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- If Gen Zers, those born between 1997 and 2012, are defined by a single attribute, it's that their fluid sense of individuality makes them harder to pin down than their older counterparts.

Key Points: 
  • Horizon Media's report uncovers new Gen Z subcultures and outlines how brands can build their own "cheat code" to Gen Z relevance.
  • The Gen Z Field Guide: A Marketer's Manual for Following the Niche Over the Norm, published by Horizon Media, provides a comprehensive yet simple approach to connect with Gen Z's seemingly contradictory nature.
  • "Our report found that Gen Zers are transforming into active participants, not just passive observers within their communities.
  • "Brands that see social as the driver of culture and consumption, connect by going niche, and take a social-first approach regardless of channel will win with Gen Z and the audiences they influence."

Nfinite Unveils Survey Insights to Help Retailers Decode Gen Z Shopping Habits

Retrieved on: 
Wednesday, November 8, 2023
Female, Attention, Gen, Ageing, Social media, Behavior, Habit, Research, Gen-Z for Change, Blog, Male, Trust, SAN, Retail, Marketing, Generation Z

SAN FRANCISCO, Nov. 8, 2023 /PRNewswire/ -- Nfinite, the leader in next-generation product visualization technology for brands and retailers, today released findings from a survey of 1,000 Gen Z [aged 18-29] individuals across the United States, revealing insights into their shopping behavior and decision-making process. The survey "Gen Z Shopper Insights: Understanding Generational Sentiment" found that Gen Z is thorough in decision-making, consulting various sources before making product and brand choices, and adept at navigating multiple channels, including social media.

Key Points: 
  • The survey " Gen Z Shopper Insights: Understanding Generational Sentiment " found that Gen Z is thorough in decision-making, consulting various sources before making product and brand choices, and adept at navigating multiple channels, including social media.
  • Nfinite's survey showed Gen Z shoppers exhibit a keen sense of discernment, demonstrating the thoroughness of their purchasing process.
  • Nfinite founder and CEO Alexandre de Vigan said, "Understanding Gen Z is pivotal for retailers and brands as they wield growing purchasing power.
  • Navigating the intricate landscape of Gen Z shopping preferences demands agility and innovation on the part of retailers.

Bitget Celebrates the 100th Republic Day of Turkey with ₺1 million TL Scholarships and Activities

Retrieved on: 
Tuesday, November 7, 2023
Bitcoin, CSR, Gen-Z for Change, Generation Z, Research, Republic, Internet, Student, KYC, BTC, NFT, USDT, Cryptocurrency, Millennials, Bitget

Bitget, the leading cryptocurrency derivatives and copy trading platform, has announced an array of exciting activities with its Turkey-based users in celebration of the 100th Republic Day of Turkey, including a ₺1 million TL scholarship, Bitget blue scooters, and enticing airdrops.

Key Points: 
  • Bitget, the leading cryptocurrency derivatives and copy trading platform, has announced an array of exciting activities with its Turkey-based users in celebration of the 100th Republic Day of Turkey, including a ₺1 million TL scholarship, Bitget blue scooters, and enticing airdrops.
  • In support of the youth of Turkey, Bitget will distribute the funds for its younger userbase to claim up to ₺1 million (TL) Fund.
  • Bitget is extending the Republic Day rewards offer to new users with remarkable incentives, including limited-edition NFT airdrops and a 1 Bitcoin (BTC) prize pool to share.
  • The Bitget Builders Program is part of the broader Blockchain4Youth initiative, which Bitget launched in May 2023.

Amsive Boosts Sales Performance for Retailers by Empowering eCommerce Across 300+ Global Shopping Channels, Achieves Feedonomics Omnichannel Certification

Retrieved on: 
Thursday, November 2, 2023
Cambridge Technology Partners, BigCommerce, E-commerce, Social media, Strategic planning, Walmart, Meta, SVP, Generation Z, Omnichannel, Global Partnership Against the Spread of Weapons and Materials of Mass Destruction, Certification, Acquisition, Research, Gen-Z for Change, ROI, Growth, Digital, Marketing, Partnership, Partner, OCA, Amazon

NEW YORK and CHICAGO, Nov. 02, 2023 /PRNewswire/ -- Amsive, a leading performance marketing agency, today announced it has further accelerated its clients' multichannel sales advantage by partnering with Feedonomics, the market leader in product feed management and marketplace syndication for eCommerce businesses. This recognition comes on the heels of the agency's unifying rebrand, reflecting their proprietary Audience Science™ approach that enables clients to navigate marketing complexity focused on their next, best customers.

Key Points: 
  • The partnership between Amsive and Feedonomics is focused on driving omnichannel growth and ROI for retailers across their highest-value target audiences.
  • "We're thrilled to see Amsive become an Omnichannel Certified Agency Partner with Feedonomics," said Dan Fertig, Vice President, Agency & Technology Partnerships at BigCommerce.
  • "As a BigCommerce Agency Partner, Amsive has continually shown expertise in developing data-driven omnichannel strategies for their clients.
  • Partners like Amsive are invaluable in providing merchants the tools and expertise needed to sell and grow in today's increasingly complex ecommerce landscape."

Teachable Creator Report Uncovers Latest Trends in Consumer Engagement with Creators

Retrieved on: 
Monday, October 30, 2023
Anatomy, Generation Z, Teachability Hypothesis, Algorithm, Growth, Student, Development, Gen-Z for Change, Music

NEW YORK, Oct. 30, 2023 /PRNewswire/ -- Today, Teachable unveiled its inaugural consumer report, titled Creator Connections, on the trends and behaviors shaping fans and their favorite creators. The report, based on a survey of 1,000 U.S. consumers, tackles everything from the nitty gritty of what goes into winning content to the anatomy of developing authentic fan-creator connections.

Key Points: 
  • New survey finds 70% of consumers feel personally connected to their favorite creators and 95% have learned something new from a creator, among other findings
    NEW YORK, Oct. 30, 2023 /PRNewswire/ -- Today, Teachable unveiled its inaugural consumer report, titled Creator Connections, on the trends and behaviors shaping fans and their favorite creators.
  • Despite algorithms serving up endless streams of content, a majority of consumers only follow and meaningfully engage with one to five creators.
  • And that growth is the north star for even the biggest and best creators out there," says Mark Haseltine, Teachable CEO.
  • "With this report, we set out to understand the trends shaping the people who are logging on, tuning in, and religiously following creators of all kinds.

KuCoin’s Crypto Report & New Hot Money Feature: 26% of South Korean Adults Invest in Crypto, With Growing Participation of Female and Younger Generation

Retrieved on: 
Wednesday, October 11, 2023
Technology, Other Professional Services, NFT, Finance, Consumer, Metaverse, Banking, Professional Services, Digital Cash Management, Digital Assets, Other Technology, Fintech, Cryptocurrency, Women, Generation Z, Crypto, Multimedia, Female, Internet, Momentive (software company), Blog, Gen, Millennials, USD, Gen-Z for Change, Ageing, KRW, Decentralized finance, Non-English versions of The Simpsons, Growth, ETH, News, Hot Money, Binance, Woman, Social media, Learning, BTC, Generation X

The report highlights that 26% of South Korean adults claim to be involved in crypto, with growing participation of female and younger generation.

Key Points: 
  • The report highlights that 26% of South Korean adults claim to be involved in crypto, with growing participation of female and younger generation.
  • Meanwhile, KuCoin recently launched a new feature called "Hot Money" to assist users in finding trending crypto projects in South Korea.
  • Growing Crypto Adoption in South Korea: 26% of South Korean adults invest in crypto, with increasing engagement from female investors, accounting for 67% of Gen Z crypto investors.
  • Exploring Crypto Usage in South Korea: HODLing is the most common use case embraced by 39% of South Korean crypto investors; 29% of Gen Z crypto investors bought NFT
    6.

Survey Unveils Gen Z Social Discomfort as Opportunity for Employers

Retrieved on: 
Thursday, September 14, 2023
Workforce, Learning, Communication, Professional services, Gen, Education, Anxiety, Workplace, ChatGPT, Work, Woman, Gen-Z for Change, Attention, Black, Generation Z, POV, Time management, Organization, SOS, Test, Knowledge, Environment, Social anxiety, Tutoring, Nursing, Creative industries, Medical device, Finance

OSLO, Norway, Sept. 14, 2023 /PRNewswire/ -- Kahoot!, the global learning and engagement platform company, today unveiled its inaugural Kahoot! ZetaPulse Gen Z Workforce Study, revealing that 90% of Gen Z knowledge workers are facing social discomfort – or anxiety in the workplace. The survey highlights a significant 35% of Gen Zers facing social anxiety on a near-daily basis, while a mere 10% claim to never encounter it.

Key Points: 
  • ZetaPulse Gen Z Workforce Study , revealing that 90% of Gen Z knowledge workers are facing social discomfort – or anxiety in the workplace.
  • The survey highlights a significant 35% of Gen Zers facing social anxiety on a near-daily basis, while a mere 10% claim to never encounter it.
  • Gen Z's Tongue-Tied Tendencies Put Employers, Industries to the Test
    According to the survey, 23% of Gen Zers experience social anxiety when interacting with customers.
  • Only 19% of Finance and 16% of Education Gen Z knowledge workers don't use it at all.

College Fashionista Brings Creators Loft to Fashion Week as the Ultimate Home Base for Gen Z Influencers

Retrieved on: 
Wednesday, September 6, 2023
Partnership, Gen, IRL, COVID-19, Skin, Gen-Z for Change, Fashion week, CMO, Oddity, Generation Z, Beauty, Acquisition, Internet, Love, Kate Spade New York, L'Oréal, Fireside chats, Monsoon, Mental health, Social media, Nightclub, Fashion design

NEW YORK, Sept. 6, 2023 /PRNewswire/ -- Coinciding with this year's Fashion Week, College Fashionista, the premier community for college content creators with a love for all things fashion and beauty, is bringing Creators Loft to New York City. The three day popup, specifically designed for up-and-coming Gen Z influencers, will be a refuge during one of the busiest weeks of the year. In addition to being a wellness haven, the space will also afford attendees the chance to build community and learn from industry leaders on how to elevate their craft as the next generation of top content creators in a sustainable, mindful way. Creators Loft marks the first major in-person activation for College Fashionista since the COVID-19 pandemic following the brand's August 2019 acquisition by Her Campus Media, and serves to reignite the excitement of face-to-face mentorship and collaborative brand integrations that are core to the College Fashionista brand.

Key Points: 
  • The three day popup, specifically designed for up-and-coming Gen Z influencers, will be a refuge during one of the busiest weeks of the year.
  • Presented by lead sponsor kate spade new york along with co-sponsors, TRESemmé and CeraVe, Creators Loft is an immersive experience open September 8-10 that acts as a functional "home base" for all of Gen Z's fashion week needs.
  • The weekend will culminate with the College Fashionista Reunion on Sunday, where College Fashionista alums from around the country will descend upon Creators Loft, reconnecting with one another and paying it forward to the next generation of College Fashionista members.
  • "Gen Z is continuing to push the boundaries of fashion and deserves a seat at the table.

New Survey Finds Nearly Half of Gen Z Worry About Their Fertility Yet Are in No Rush to Enter Parenthood

Retrieved on: 
Tuesday, August 22, 2023
Other Health, Men, Social Media, LGBTQ+, Family, Consumer, Baby, Maternity, Women, Generation Z, Communications, Millennials, Health, Learning, Pregnancy, Trauma center, Gen, Education, Parent, HRC, Marriage, Infertility, Knoller, Gen-Z for Change, Reproduction, Marketing, Hearing, Knowledge, Social media, Birth control, Health insurance, Nursing, Fertility

More than half of the overall respondents (51.5%) reported not knowing anything about egg freezing before participating in the survey.

Key Points: 
  • More than half of the overall respondents (51.5%) reported not knowing anything about egg freezing before participating in the survey.
  • Gen Z shared that they didn’t want children because of financial constraints (30.7%) and generational trauma (21.6%).
  • Close to half of respondents (48.9%) reported they did not want children – yet nearly a third (31.4%) revealed that they feel pressured to have them.
  • Gen Z and Millennials say they credit social media apps like TikTok and Facebook (41.8%) more than TV and movies (33.5%) to learn about fertility.