WSWA's Q1 2024 SipSource Report Tracks Underperforming Market, Identifies Unique Growth Channels, Predicts Stabilization and Improvement in Q2 and Beyond
The first quarter of 2024 ended in a lull, as March depletion performance dragged down the three-month total.
- The first quarter of 2024 ended in a lull, as March depletion performance dragged down the three-month total.
- The numbers for the latest 3-months (January - March 2024) are significantly softer with Spirits down -5.2% and Wine down -10.9%.
- Wine and Spirits categories are currently underperforming expectations and have started the year in a slump.
- At WSWA's Access Live held in early 2024, SipSource released the first spirits forecast in partnership with Kearney, VIP, and NIQ.