Aquaphor

AQUAPHOR CELEBRATES SPANISH-SPEAKING MOTHERS AND INTERGENERATIONAL LOVE FOR THE BRAND IN NEW TELEMUNDO PARTNERSHIP FEATURING NETWORK STAR GISELLE BLONDET

Retrieved on: 
Friday, October 20, 2023

STAMFORD, Conn., Oct. 20, 2023 /PRNewswire/ -- Aquaphor®, a dermatologist and pediatrician recommended brand known for helping to heal a range of dry, compromised skin conditions for nearly 100 years, has launched a partnership with NBCUniversal featuring Giselle Blondet, Telemundo personality, to showcase the multiple uses of Aquaphor® Baby Healing Ointment across generations.

Key Points: 
  • What you see is a perfect reflection of my relationship with my children and grandchildren," said Giselle Blondet, co-host of Telemundo's popular afternoon show, La Mesa Caliente.
  • "Aquaphor Baby offers convenience and value to parents in one essential solution that does so much for babies' sensitive skin," said Patricia Popowich, Brand Director of Aquaphor at Beiersdorf.
  • We are thrilled to see this insight come through in Giselle's personal story and show how her love for, and trust in, Aquaphor transcends generations.
  • The partnership between NBCUniversal and Aquaphor Baby showcases the power of leaning into iconic talent, authentic storytelling, and strategic audience targeting to move viewers from connection to action.

A Simple Antibacterial Treatment Solves a Severe Skin Problem Caused by Radiation Therapy

Retrieved on: 
Thursday, May 4, 2023

BRONX, N.Y., May 4, 2023 /PRNewswire/ -- Acute radiation dermatitis (ARD)—characterized by red, sore, itchy or peeling skin—affects up to 95% of people undergoing radiation treatment for cancer. Severe cases can cause significant swelling and painful skin ulcers that can severely impair quality of life, yet little is known about why this condition occurs and no standardized treatments for preventing severe ARD have been widely adapted.

Key Points: 
  • Researchers at Montefiore Einstein Cancer Center (MECC) have found that many cases of ARD involve a common skin bacterium and that a simple, low-cost treatment can prevent severe cases, potentially setting a new standard of care for people undergoing radiation therapy.
  • Each year, 10 million people are treated with radiation therapy to reduce the size of their tumors.
  • Radiation weakens the skin's structure at the treatment site and can result in infection by allowing SA to break through the skin's outer layer.
  • In one of the JAMA Oncology studies, the MECC researchers enrolled 76 patients undergoing radiation therapy for cancer.

Beiersdorf relies on smartShift automation for their S/4HANA transformation

Retrieved on: 
Monday, July 18, 2022

Beiersdorf is currently consolidating and transforming its central SAP systems to SAP S/4HANA.

Key Points: 
  • Beiersdorf is currently consolidating and transforming its central SAP systems to SAP S/4HANA.
  • For the necessary adaptation and modernization of custom code, Beiersdorf opted for smartShift's innovative Intelligent Automation platform.
  • Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for 140 years.
  • Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose Care Beyond Skin.

Beiersdorf relies on smartShift automation for their S/4HANA transformation

Retrieved on: 
Monday, July 18, 2022

Beiersdorf is currently consolidating and transforming its central SAP systems to SAP S/4HANA.

Key Points: 
  • Beiersdorf is currently consolidating and transforming its central SAP systems to SAP S/4HANA.
  • For the necessary adaptation and modernization of custom code, Beiersdorf opted for smartShift's innovative Intelligent Automation platform.
  • Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for 140 years.
  • Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose Care Beyond Skin.

Eucerin Launches Skin-focused Sun Care Line in the U.S.

Retrieved on: 
Thursday, May 19, 2022

Those looking for more information about the Eucerin Sun line can visit www.eucerinus.com , follow @EucerinUS on Instagram or visit Facebook.com/EucerinUS.

Key Points: 
  • Those looking for more information about the Eucerin Sun line can visit www.eucerinus.com , follow @EucerinUS on Instagram or visit Facebook.com/EucerinUS.
  • Beiersdorf Inc is the North American affiliate of Beiersdorf AG, which has stood for innovative, high-quality skin care, body care and sun care products for over a century.
  • The companys portfolio of leading international brands includes Eucerin (Eucerin Sun), NIVEA, the worlds no.
  • *Source: Euromonitor International Limited; NIVEA as umbrella brand in the categories Face Care, Body Care, and Hand Care; in retail value terms, 2020.

Aquaphor Unveils First-Ever Brand Purpose Marketing Campaign

Retrieved on: 
Monday, March 7, 2022

Today, Aquaphor, the #1 dermatologist recommended brand for a wide range of skin conditions, including dry, cracked skin, chapped lips, and more1, is launching its first-ever brand purpose campaign, Before & Aquaphor.

Key Points: 
  • Today, Aquaphor, the #1 dermatologist recommended brand for a wide range of skin conditions, including dry, cracked skin, chapped lips, and more1, is launching its first-ever brand purpose campaign, Before & Aquaphor.
  • I am extremely excited about the potential of this new campaign to drive the brand forward into the next decade of growth.
  • Reach for the Aquaphor in your medicine cabinet, car, or purse, said Liz Furze, Creative Director at AMP Agency, of Before & Aquaphor campaign.
  • It was amazing to work on such an iconic brand and it was easy to channel the Aquaphor customerI have been one for years!

Aquaphor Unveils First-Ever Brand Purpose Marketing Campaign

Retrieved on: 
Tuesday, March 8, 2022

STAMFORD, Conn., March 7, 2022 /PRNewswire/ -- Today, Aquaphor, the #1 dermatologist recommended brand for a wide range of skin conditions, including dry, cracked skin, chapped lips, and more1, is launching its first-ever brand purpose campaign, "Before & Aquaphor."

Key Points: 
  • STAMFORD, Conn., March 7, 2022 /PRNewswire/ -- Today, Aquaphor, the #1 dermatologist recommended brand for a wide range of skin conditions, including dry, cracked skin, chapped lips, and more1, is launching its first-ever brand purpose campaign, "Before & Aquaphor."
  • I am extremely excited about the potential of this new campaign to drive the brand forward into the next decade of growth."
  • For more than 96 years, Aquaphor has been on a mission to help heal compromised skin effectively and gently.
  • Reach for the Aquaphor in your medicine cabinet, car, or purse," said Liz Furze, Creative Director at AMP Agency, of "Before & Aquaphor" campaign.

Beiersdorf Strengthens its Position on North American Market with New U.S. Headquarters and New Innovation Center

Retrieved on: 
Thursday, February 3, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220203005652/en/
    Beiersdorf's New North American Headquarters in Stamford, CT (Photo: Business Wire)
    Both new facilities represent a strong commitment to the region and will help drive growth for Beiersdorf with a strengthened position in the North American market.
  • The opening of our new headquarters in Stamford and our new Innovation Center marks an exciting new beginning for Beiersdorf North America, said Mauricio Valdes, General Manager Beiersdorf North America.
  • This Innovation Center is one of only two Beiersdorf regional Innovation Centers in the world; the other in Shanghai.
  • The Beiersdorf Innovation Center will be our powerhouse in North America, said Beiersdorf CEO Vincent Warnery.