Bud Light Daredevils

Report: Retail Investors Aren't Slowing Down in 2023, Embracing Diversified Investing Strategies

Retrieved on: 
Wednesday, August 30, 2023

NEW YORK, Aug. 30, 2023 /PRNewswire/ -- Public, an investing platform that lets members Invest in stocks, Treasuries, ETFs, crypto, and alternative assets with deep fundamental data and custom analysis powered by AI, surveyed 2,000+ retail investors and reviewed investing flows throughout the year to compile its 1H 2023 report. Key findings from the report highlight investors are remaining active in the markets this year but are shifting their strategies. In 2023, more investors are focusing on due diligence and research, using artificial intelligence to inform investment decisions, and diversifying into fixed income products.

Key Points: 
  • Key findings from the report highlight investors are remaining active in the markets this year but are shifting their strategies.
  • 19% of retail investors already use AI for investment research, with most holdouts being investors interested in learning how to leverage AI to inform their portfolio strategies.
  • Retail investor engagement remains strong in 2023, with investors focusing more on diversifying their investment strategies and looking at fixed income.
  • This report offers a directional perspective on the retail investor market, drawing from Public's community of investors.

Boycotts and Backlash: Why Consumers Want Brands to Take Action this Pride Month

Retrieved on: 
Thursday, June 15, 2023

BOSTON and LONDON, June 14, 2023 /PRNewswire-PRWeb/ -- Zappi, the leading market research platform for on-demand consumer insights, surveyed nationally representative samples of 2,000 U.S. and 2,000 U.K. consumers to understand how social and economic factors influence a consumer's response to brands speaking out on social issues.

Key Points: 
  • Zappi asked consumers about Pride Month, Juneteenth, boycotts and how brand activism influences their shopping behaviors.
  • But consumers are realistic in understanding the brands' aim in supporting the community during Pride Month.
  • 37% of consumers think brands support Pride Month to drive profit, compared to 17% who think they do it out of genuine support for the community.
  • 38% of consumers think brands should double down on trans representation during Pride Month compared to 36% who think they should not.

Bud Light NEXT Celebrates National Availability by Debuting Its Super Bowl LVI Commercial Showing There is "Zero in the Way of Possibility"

Retrieved on: 
Monday, February 7, 2022

"This Super Bowl, we celebrate a historic moment in Bud Light and Anheuser-Busch's history: the introduction of Bud Light NEXT, our first-ever zero carb beer," said Andy Goeler, Vice President of Marketing, Bud Light.

Key Points: 
  • "This Super Bowl, we celebrate a historic moment in Bud Light and Anheuser-Busch's history: the introduction of Bud Light NEXT, our first-ever zero carb beer," said Andy Goeler, Vice President of Marketing, Bud Light.
  • For its first-ever Super Bowl spot, Bud Light NEXT wants to ensure that there's Zero in the Way of Possibility for 21+ fans everywhere.
  • To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
  • The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer.