Only One in Five U.S. Consumers Trust Artificial Intelligence (AI), dunnhumby Study Finds
Only 20% of American consumers ‘mostly’ or ‘completely’ trust Artificial Intelligence (AI) according to the fifth wave of the dunnhumby Consumer Trends Tracker (CTT) released today.
- Only 20% of American consumers ‘mostly’ or ‘completely’ trust Artificial Intelligence (AI) according to the fifth wave of the dunnhumby Consumer Trends Tracker (CTT) released today.
- The quarterly study – now completing its fifth quarter – found that the level of trust Americans have in AI is largely dependent on age.
- While younger consumers — under the age of 45 — have a higher level of trust in AI (31% ‘mostly’ or ‘completely’ trust AI), just 8% of those aged 55 and over ‘mostly’ or ‘completely’ trust AI.
- “The potential of Artificial Intelligence in grocery is tremendous and has been at the foundation of our own data science here at dunnhumby for over 20 years.