The #JOMO is Real: Frito-Lay Predicts Couches and Comfort as the MVPs of Game Day
PLANO, Texas, Feb. 6, 2024 /PRNewswire/ -- The first-ever Super Bowl in Las Vegas will be among the year's most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better. Frito-Lay's annual Super Bowl Snack Index today reveals an uptick in symptoms of #JOMO (Joy of Missing Out), as nearly half of Americans also admit they will prioritize watching the game surrounded by their favorite foods over large social gatherings with friends.
- We are dedicated to understanding consumer behaviors to ensure they have the options they want and every meal is joyful.
- "Whether Americans choose to enjoy it with a quiet evening or at a large social gathering, it's clear that culinary creations will rule the day.
- From pregame party prep to the postgame pout, Frito-Lay's Super Bowl Snack Index is back with the most important Super Bowl party and food insights.
- More than half (51%) will kick off their game day preparations at least a week in advance.