Ford Establishes Latitude AI to Develop Future Automated Driving Technology
Ford Motor Company has established Latitude AI, a wholly owned subsidiary focused on developing a hands-free, eyes-off-the-road automated driving system for millions of vehicles.
- Ford Motor Company has established Latitude AI, a wholly owned subsidiary focused on developing a hands-free, eyes-off-the-road automated driving system for millions of vehicles.
- View the full release here: https://www.businesswire.com/news/home/20230302005694/en/
Ford Motor Company has established Latitude AI, a wholly owned subsidiary focused on developing a hands-free, eyes-off-the-road automated driving system for millions of vehicles. - (Photo: Business Wire)
With the formation of Latitude, Ford adds a leading team of machine learning, robotics, software, sensors, systems engineering and operations talent as the automaker grows and expands its development efforts in automated driving technology – including advancements in Ford BlueCruise, which already has accumulated more than 50 million miles of hands-free driving. - “We see automated driving technology as an opportunity to redefine the relationship between people and their vehicles,” said Doug Field, chief advanced product development and technology officer, Ford Motor Company.