LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End’
This campaign leverages the power of communications within the MX Player platform in a truly unique way.
- This campaign leverages the power of communications within the MX Player platform in a truly unique way.
- We're proud to partner with MX Player on this innovative initiative that uses the power of communications to address a social issue."
- Hinoti Joshi, Global Managing Partner at VML Singapore, who spearheaded the campaign, commented, "This campaign is not about erasing cinematic history.
- The LUX and MX Player campaign has the potential to spark a much-needed conversation within the Indian Film industry.