Survey Reports Farmers' Satisfaction With Grain Marketing Improves With Cost of Production Data to Set Pricing
The survey asked questions pertaining to technology, grain marketing, industry payment practices, sustainability opportunities, and future priorities and concerns.
- The survey asked questions pertaining to technology, grain marketing, industry payment practices, sustainability opportunities, and future priorities and concerns.
- When a farmer knows and uses their cost of production data when pricing their crop, their satisfaction with their grain marketing results increases.
- 74% of respondents who reported being satisfied with their marketing results said they use cost of production data to set the initial price for their crop.
- Among those farmers who said they were dissatisfied with their marketing, only 50% were using their cost of production data to guide their marketing efforts.