Mattel Renews Licensing Agreement with The Pokémon Company International
Mattel, Inc. (NASDAQ: MAT) announced today that it has renewed its licensing partnership with The Pokmon Company International in the building sets category.
- Mattel, Inc. (NASDAQ: MAT) announced today that it has renewed its licensing partnership with The Pokmon Company International in the building sets category.
- Following a strong response from consumers, the continued partnership between Mattel and The Pokmon Company International means they can create new MEGA products for Pokmon fans for years to come.
- The Pokmon Company International has built an incredible franchise for more than 25 years, said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.
- The Pokmon Company International, a subsidiary of The Pokmon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokmon Trading Card Game, the animated TV series, home entertainment, and the official Pokmon website.