SEATTLE, May 07, 2024 (GLOBE NEWSWIRE) -- New Engen , a leading digital marketing agency, has been designated Digital Agency of Record by mission-driven adventure brand Cotopaxi ®.
Key Points:
- SEATTLE, May 07, 2024 (GLOBE NEWSWIRE) -- New Engen , a leading digital marketing agency, has been designated Digital Agency of Record by mission-driven adventure brand Cotopaxi ®.
- The agency and brand will join forces to ensure that the Cotopaxi media program achieves maximum impact across every phase of the multi-channel customer experience.
- This ongoing partnership will encompass the entire user journey, including paid social and search, affiliate partnerships, commerce, and video/audio display.
- “We are thrilled to announce our new work with the team at Cotopaxi,” said Justin Hayashi, New Engen CEO.
Retrieved on:
Thursday, January 18, 2024
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Sales SEATTLE, Jan. 18, 2024 (GLOBE NEWSWIRE) -- Acorn Influence, a New Engen company and influencer solution provider, has appointed Blake Marts as VP of Corporate Strategy, to oversee growth strategy, product development and commercialization, and technology.
Key Points:
- SEATTLE, Jan. 18, 2024 (GLOBE NEWSWIRE) -- Acorn Influence, a New Engen company and influencer solution provider, has appointed Blake Marts as VP of Corporate Strategy, to oversee growth strategy, product development and commercialization, and technology.
- Working in partnership with Acorn Influence and New Engen leadership, Marts will also help identify strategic opportunities for the organization, ultimately overseeing the integration of acquired capabilities within the greater agency.
- This appointment highlights Acorn Influence and New Engen’s commitment to harmonizing their business strategies and product development as a whole.
- “As Acorn Influence continues to bring its strategic roadmap to market, we could not be more thrilled to welcome Blake to the team,” said Heather Nichols, Chief Executive Officer at Acorn Influence.
Retrieved on:
Tuesday, December 19, 2023
SEATTLE, Dec. 19, 2023 (GLOBE NEWSWIRE) -- New Engen , a leading digital marketing agency, today announced the appointment of Andrew Richardson as the Senior Vice President of Advanced Analytics & Measurement.
Key Points:
- SEATTLE, Dec. 19, 2023 (GLOBE NEWSWIRE) -- New Engen , a leading digital marketing agency, today announced the appointment of Andrew Richardson as the Senior Vice President of Advanced Analytics & Measurement.
- As marketers undertake both branding and performance objectives, the strategic hire focuses on continuously innovating the agency’s integrated data practice.
- Richardson and his team are charged with addressing the rising call for comprehensive, cross-platform measurement strategies through an innovative data services product roadmap.
- Prior to joining the company, he founded the Richardson Strategy Group, a data and strategy consulting firm in Philadelphia.
Retrieved on:
Thursday, November 2, 2023
Bennington brings with her a wealth of transferable experience and a successful track record in the industry.
Key Points:
- Bennington brings with her a wealth of transferable experience and a successful track record in the industry.
- Prior to joining the Acorn Influence team, she served as the Vice President of Sales at GroundTruth, where she played a pivotal role in developing high-performing teams and managing successful partnerships.
- In this newly created role, Rachel will serve as a crucial intermediary, working to facilitate seamless communication and collaboration between Acorn Influence Sales teams and prominent retailers and retail media networks.
- In addition, Bennington is charged with helping retailers craft invaluable internal programs that deliver maximum return on investment for Acorn Influence's clients.
Retrieved on:
Thursday, October 5, 2023
SEATTLE, Oct. 05, 2023 (GLOBE NEWSWIRE) -- LT Partners , a Seattle-based affiliate marketing agency, and New Engen company, announced that SeatGeek , the high-growth technology platform transforming the live event experience for fans, teams and venues, has chosen the agency as its strategic partner to drive new growth via partner marketing at scale.
Key Points:
- SEATTLE, Oct. 05, 2023 (GLOBE NEWSWIRE) -- LT Partners , a Seattle-based affiliate marketing agency, and New Engen company, announced that SeatGeek , the high-growth technology platform transforming the live event experience for fans, teams and venues, has chosen the agency as its strategic partner to drive new growth via partner marketing at scale.
- LT Partners now partners with SeatGeek to drive incremental value through an entirely new platform, as they transform the program and migrate SeatGeek to Impact .
- Going forward, the strategic partners will implement full-funnel attribution insights through LT Partners’ proprietary platform LIFT .
- “The discovery period that preceded our launching this partnership has already proven invaluable to us and to our partners.
Partnership,
Omnichannel,
Prevalence,
The Trade Desk,
DSP,
Social media,
CTV,
Millennials,
Acorn,
Investment,
Video game,
Online shopping,
Walmart,
Canopy The Walmart Connect DSP platform operates across channels, allowing brands to place content across mobile, display, and CTV.
Key Points:
- The Walmart Connect DSP platform operates across channels, allowing brands to place content across mobile, display, and CTV.
- Under this new collaboration, brands working with Acorn Influence can leverage Walmart Connect’s DSP targeting, which combines 1st party audiences with the control and scale of off-site programmatic ads.
- Notably, this announcement follows the launch of Acorn Influence’s performance creator solution , Canopy by Acorn, which helps brands extend digital distribution across mobile, display, and CTV.
- Now, as the company announces the new Walmart Connect integration, Acorn Influence is able to offer their clients the power of Canopy combined with 1st party retailer data, maximizing marketer’s investments beyond social media’s walled gardens.
SEATTLE, June 07, 2023 (GLOBE NEWSWIRE) -- New Engen , a leading performance marketing agency, has acquired LT Partners , a Seattle-based affiliate marketing agency.
Key Points:
- SEATTLE, June 07, 2023 (GLOBE NEWSWIRE) -- New Engen , a leading performance marketing agency, has acquired LT Partners , a Seattle-based affiliate marketing agency.
- It also allows New Engen to extend its reach beyond its already deep paid media capabilities to support its clients on performance marketing across earned and owned media.
- Reflecting its commitment to all integrated practice areas of full-funnel performance marketing, the news follows the company’s acquisition of influencer marketing company, Acorn Influence, in December of 2021.
- "The addition of LT Partners’ partner marketing capabilities not only builds on New Engen's industry leading full-funnel performance offering, it opens up even greater opportunities for powerful business outcomes for our clients,” said Justin Hayashi, New Engen CEO.
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SVOD The Performance Creator Solution also positions Acorn to meet consumers where they choose to view their content.
Key Points:
- The Performance Creator Solution also positions Acorn to meet consumers where they choose to view their content.
- With this growth comes the insatiable demand for content to supply inventory while marketers struggle to decrease ad fatigue.
- Acorn’s premium influencer video for CTV is a hero solution through its authentic, engaging, and relevant content.
- For more information about the Performance Creator Solution, contact Ali Smith, SVP, Head of Sales: [email protected].
Retrieved on:
Thursday, December 15, 2022
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Inc.,
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Graduates of BEST International Business Schools,
Human,
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Social media SEATTLE, Dec. 15, 2022 (GLOBE NEWSWIRE) -- New Engen, a leading performance marketing agency, has been named to Inc. 2022 Best in Business list in the Advertising category.
Key Points:
- SEATTLE, Dec. 15, 2022 (GLOBE NEWSWIRE) -- New Engen, a leading performance marketing agency, has been named to Inc. 2022 Best in Business list in the Advertising category.
- Inc.’s Best in Business Awards honor companies that have made an extraordinary impact in their fields, community, and to society at large.
- The list, which can be found in the Winter issue of Inc. magazine, highlights New Engen’s unwavering commitment to giving back.
- Additionally, New Engen has made Adweek’s Fastest Growing Companies 2021 list and was a finalist for The Drum’s Awards for Motion Craft Design in 2021.
Retrieved on:
Thursday, October 20, 2022
News,
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Globe,
U.S. Securities and Exchange Commission,
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Flour Working in partnership with AgriFORCE, New Engen will execute digital, social and influencer campaigns to support the Companys aim of driving e-commerce sales across multiple platforms.
Key Points:
- Working in partnership with AgriFORCE, New Engen will execute digital, social and influencer campaigns to support the Companys aim of driving e-commerce sales across multiple platforms.
- We are delighted to partner with the team at New Engen, who bring a proven track record with many of the worlds leading consumer brands.
- Awakened Flour is a proprietary and innovative product targeting the rapidly growing sprouted grains category.
- For more information on AgriFORCEs recent news and announcements, please visit: https://ir.agriforcegs.com/news-events
New Engen is a growth-obsessed, performance marketing agency managing over $1 billion in ad spend per year.
