Associated tags: OMD, Omnicom Group, Empathy, Creativity, Adweek, Creative industries, PHD, NYSE, OMC, OMG, Advertising, Omni, Research, OMD Worldwide, Cannes Lions International Festival of Creativity, Commerce, Hearts
NEW YORK, June 9, 2023 /PRNewswire/ -- In the 23rd edition of edition of the highly regarded "Competitiveness in Pitches (Compitches) Report from the Research Company Evaluating the Media Agency Industry (RECMA), Omnicom Media Group agency OMD Worldwide was ranked the most competitive global media agency, with the most consistent performance across its global footprint, earning the #1 ranking for 2022, and also topping the report's three year aggregate assessment.
Key Points:
- NEW YORK, June 9, 2023 /PRNewswire/ -- In the 23rd edition of edition of the highly regarded "Competitiveness in Pitches (Compitches) Report from the Research Company Evaluating the Media Agency Industry ( RECMA ), Omnicom Media Group agency OMD Worldwide was ranked the most competitive global media agency, with the most consistent performance across its global footprint, earning the #1 ranking for 2022, and also topping the report's three year aggregate assessment.
- Based on 2228 pitches in 44 countries, involving 664 agencies, the Compitches survey is a performance index providing insights regarding global media agency networks' dynamism and homogeneity.
- Assessing account moves or retentions according to the degree of competitiveness, and evaluating networks at individual country levels to determine the consistency of the offer, the Compitches Report goes beyond the standard metric of new billings won to provide a more nuanced and multi-dimensional picture of performance.
- In addition to its annual ranking, the Compitches report also provides an aggregate three- year ranking, revealing a competitiveness hierarchy in the context of the industry's average pitch cycle.
NEW YORK, June 9, 2023 /PRNewswire/ -- In the 23rd edition of edition of the highly regarded "Competitiveness in Pitches (Compitches) Report from the Research Company Evaluating the Media Agency Industry (RECMA), Omnicom Media Group agency OMD Worldwide was ranked the most competitive global media agency, with the most consistent performance across its global footprint, earning the #1 ranking for 2022, and also topping the report's three year aggregate assessment.
Key Points:
- NEW YORK, June 9, 2023 /PRNewswire/ -- In the 23rd edition of edition of the highly regarded "Competitiveness in Pitches (Compitches) Report from the Research Company Evaluating the Media Agency Industry ( RECMA ), Omnicom Media Group agency OMD Worldwide was ranked the most competitive global media agency, with the most consistent performance across its global footprint, earning the #1 ranking for 2022, and also topping the report's three year aggregate assessment.
- Based on 2228 pitches in 44 countries, involving 664 agencies, the Compitches survey is a performance index providing insights regarding global media agency networks' dynamism and homogeneity.
- Assessing account moves or retentions according to the degree of competitiveness, and evaluating networks at individual country levels to determine the consistency of the offer, the Compitches Report goes beyond the standard metric of new billings won to provide a more nuanced and multi-dimensional picture of performance.
- In addition to its annual ranking, the Compitches report also provides an aggregate three- year ranking, revealing a competitiveness hierarchy in the context of the industry's average pitch cycle.
Retrieved on:
Thursday, October 27, 2022
Diagnosis,
OMD Worldwide,
Time,
Adweek,
Manas,
Commerce,
Privacy,
Nordic,
NEW,
Technology,
Empathy,
Research,
Annual report,
Global Television Network,
OMD,
Challenger,
Creativity,
Al Jazeera Media Network,
Cannes Lions International Festival of Creativity,
Leadership,
KPI-driven code analysis,
Film,
Public relations,
EMEA NEW YORK, Oct. 27, 2022 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, maintaining a significant lead over the second ranked agency. This marks the fourth consecutive edition over the past two years in which OMD had topped the Diagnostics report, leading RECMA to state that the agency has "confirmed its leadership" among global media agency networks.
Key Points:
- Ranked #1 in three regions and eight countries, and with North America's best digital, data and content resources, OMD "confirms its leadership" among global media agency networks
NEW YORK, Oct. 27, 2022 /PRNewswire/ --In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, maintaining a significant lead over the second ranked agency.
- This marks the fourth consecutive edition over the past two years in which OMD had topped the Diagnostics report, leading RECMA to state that the agency has "confirmed its leadership" among global media agency networks.
- OMD, an Omnicom Media Group agency, is the world's largest media network, with more than 12,000 people working in over 100 countries.
- Named Adweek's Global Media Agency of the Year in 2020 and 2019, OMD is ranked the best performing global media network overall according to RECMA; the world's most effective media agency network in the Effie Effectiveness Index; and was named Media Network of the Year at the 2022 Cannes Lions Festival.
Retrieved on:
Thursday, October 27, 2022
Diagnosis,
OMD Worldwide,
Time,
Adweek,
Manas,
Commerce,
Privacy,
Nordic,
NEW,
Technology,
Empathy,
Research,
Annual report,
Global Television Network,
Multimedia,
OMD,
Challenger,
Creativity,
Al Jazeera Media Network,
Cannes Lions International Festival of Creativity,
Leadership,
KPI-driven code analysis,
Film,
Public relations,
EMEA NEW YORK, Oct. 27, 2022 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, maintaining a significant lead over the second ranked agency. This marks the fourth consecutive edition over the past two years in which OMD had topped the Diagnostics report, leading RECMA to state that the agency has "confirmed its leadership" among global media agency networks.
Key Points:
- Ranked #1 in three regions and eight countries, and with North America's best digital, data and content resources, OMD "confirms its leadership" among global media agency networks
NEW YORK, Oct. 27, 2022 /PRNewswire/ --In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, maintaining a significant lead over the second ranked agency.
- This marks the fourth consecutive edition over the past two years in which OMD had topped the Diagnostics report, leading RECMA to state that the agency has "confirmed its leadership" among global media agency networks.
- OMD, an Omnicom Media Group agency, is the world's largest media network, with more than 12,000 people working in over 100 countries.
- Named Adweek's Global Media Agency of the Year in 2020 and 2019, OMD is ranked the best performing global media network overall according to RECMA; the world's most effective media agency network in the Effie Effectiveness Index; and was named Media Network of the Year at the 2022 Cannes Lions Festival.
Retrieved on:
Thursday, August 25, 2022
Media,
Internet,
Social Media,
Search Engine Optimization,
Search Engine Marketing,
Technology,
Other Communications,
Marketing,
Audio,
Video,
Advertising,
Communications,
Other Technology,
Gen,
Generation X,
Advertising,
Female,
OMD,
Research,
OMD Worldwide,
Attention,
Adweek,
Sport,
Sound,
Male,
CPM,
Yahoo!,
Access Media Network,
Generation Z,
Cannes Lions International Festival of Creativity,
KPI-driven code analysis,
Creativity,
Video,
Boomer,
Ecosystem,
Industry,
Growth,
Metadata,
Motion,
Public relations,
Internet service provider,
Video game console Amplified Intelligence founder and CEO Karen Nelson-Field said, “This work adds to the growing body of evidence showing that – contrary to industry attempts to wrap it up in a neat package like a CPM -- attention is neither a commodity nor a currency. Rather, it’s a highly nuanced metric that enables more effective creative, planning and buying strategies, and decisions.”
Key Points:
- To that end, Omnicom Media Group agency OMD Worldwide , Yahoo and leading attention researchers Amplified Intelligence , today released a landmark study, Attention in Context, that explores the dynamics of slower-scroll, highly immersive environments for driving attention in mobile advertising.
- This study shows just how nuanced consumer attention really is, said Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo.
- With a target threshold for active attention at 2.5 seconds, the average active attention for video formats was 2.73.
- Amplified is a global leader in the research and measurement of online human attention -- the most valuable and important indicator of ad success.
CMO,
OMD,
Cannes Lions International Festival of Creativity,
Solution,
News,
Supply,
Forrester,
Popeyes,
Partnership,
OMD Worldwide,
Contender,
Burger King,
RBI,
Fireworks,
OMG,
Hearts,
Instacart,
The Burger King,
Lion,
Automation,
Research,
OMC,
Intelligence,
NYSE,
SKU,
Media Network,
Restaurant Brands International,
Creativity,
PHD,
Retail,
Public relations,
Film,
Google,
Omnicom Group NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) received the highest possible scores in the retail media, commerce media, intelligence and insights, and optimization criteria; as well as in the operations and innovation roadmap criteria.
Key Points:
- NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) received the highest possible scores in the retail media, commerce media, intelligence and insights, and optimization criteria; as well as in the operations and innovation roadmap criteria.
- Designed to help CMO professionals select the right provider for their needs, the report assesses the media groups under four designations: Leaders, Strong Performers, Contenders, and Challengers.
- With the highest possible scores in six criteria, and with the highest score in the current offering category, Omnicom Media Group was one of only two providers among the seven evaluated to earn designation as a "Leader" in the report.
- Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC ), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.
CMO,
OMD,
Cannes Lions International Festival of Creativity,
Solution,
News,
Supply,
Forrester,
Popeyes,
Partnership,
OMD Worldwide,
Contender,
Burger King,
RBI,
Fireworks,
OMG,
Hearts,
Instacart,
The Burger King,
Lion,
Automation,
Research,
OMC,
Intelligence,
NYSE,
SKU,
Media Network,
Restaurant Brands International,
Creativity,
PHD,
Retail,
Public relations,
Film,
Google,
Omnicom Group NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) received the highest possible scores in the retail media, commerce media, intelligence and insights, and optimization criteria; as well as in the operations and innovation roadmap criteria.
Key Points:
- NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) received the highest possible scores in the retail media, commerce media, intelligence and insights, and optimization criteria; as well as in the operations and innovation roadmap criteria.
- Designed to help CMO professionals select the right provider for their needs, the report assesses the media groups under four designations: Leaders, Strong Performers, Contenders, and Challengers.
- With the highest possible scores in six criteria, and with the highest score in the current offering category, Omnicom Media Group was one of only two providers among the seven evaluated to earn designation as a "Leader" in the report.
- Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC ), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.
Name,
OMG,
Habit,
Commerce,
OMC,
First Look Media,
CPG,
OMD,
Hulu,
Cannes Lions International Festival of Creativity,
E-commerce,
Investment,
The Walt Disney Company,
NBC,
Instacart,
Partnership,
PHD,
Creativity,
NYSE,
City,
Advertising,
Film,
Food delivery,
Marketing,
Omnicom Group Making the announcement during the second day of the Cannes Lions International Festival of Creativity, Omnicom outlined details of the partnership, including account management, product first-looks, and product roadmap consultation.
Key Points:
- Making the announcement during the second day of the Cannes Lions International Festival of Creativity, Omnicom outlined details of the partnership, including account management, product first-looks, and product roadmap consultation.
- Instacart provides CPG brands with aggregated, anonymized and retailer-agnostic data insights across the entire Instacart app that allows advertisers to better understand their customers' online buying habits.
- Our vision is to equip CPG brands with the data and shopping insights they need to better understand their business and identify growth opportunities."
- Summing up the long-term benefits and implications of the partnership, Omnicom Media Group Chief Activation Officer Megan Pagliuca said, "By collaborating on measurement and insights, Omnicom and Instacart can help brands transform top-of-funnel, brand-building marketing channels to outcomes-based media."
Solution,
Industry,
Connect,
OMG,
Commerce,
OMC,
DSP,
Efficiency,
OMD,
Growth,
E-commerce,
Cannes Lions International Festival of Creativity,
Ecosystem,
Partnership,
PHD,
Creativity,
NYSE,
Grocery store,
Online shopping,
Marketing,
Advertising,
Walmart,
Marketing,
Omnicom Group CANNES, France, June 20, 2022 /PRNewswire/ -- Walmart Connect - the closed-loop omnichannel media business of America's largest retailer offering advertisers an opportunity to reach Walmart shoppers on Walmart's site and app, across its physical locations, and across the web - today announced a strategic partnership with Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC). The partnership marks the first such agreement between Walmart Connect and an agency holding company.
Key Points:
- The partnership marks the first such agreement between Walmart Connect and an agency holding company.
- Our partnership with Omnicom illustrates Walmart Connect's focus on driving growth, improving product capabilities and educating the industry on the role retail media platforms have in delivering measurable solutions that connect clients with omnichannel shoppers."
- Encompassing pricing, agency support, ongoing product feedback and ground-floor opportunities, the partnership delivers a broad spectrum of strategic and commercial benefits to Omnicom clients.
- The agreement continues the collaboration between Walmart Connect and Omnicom that began in 2021 with Omnicom Media Group's participation in beta tests for the Walmart DSP's frequency cap function.
Retrieved on:
Wednesday, January 12, 2022
Omni,
Technology,
OMD,
OMC,
UX,
Marks,
Adtech (company),
Guy Marks,
Adoption,
EMEA,
NYSE,
Knowledge,
CEO,
Leadership,
Omnicom Group,
Acquisition,
Thought,
PHD,
Multimedia,
OMG,
Hearts,
Advertising,
Management NEW YORK, Jan. 12, 2022 /PRNewswire/ -- Omnicom Media Group , the media services division of Omnicom Group Inc. (NYSE: OMC) has named Guy Marks CEO of Omnicom Media Group EMEA.
Key Points:
- NEW YORK, Jan. 12, 2022 /PRNewswire/ -- Omnicom Media Group , the media services division of Omnicom Group Inc. (NYSE: OMC) has named Guy Marks CEO of Omnicom Media Group EMEA.
- Marks succeeds Mike Cooper, who is appointed Vice-Chairman, Omnicom Group Europe, reporting to Omnicom President and COO Daryl Simm.
- In terms of Guy Mark's new role, Omnicom Media Group global CEO Florian Adamski has defined OMG's mission: to live in service of our markets by enabling transformational product and client service.
- Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC ), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.
