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Analysis of Receipts Data Ahead of Thanksgiving Holiday Shows Kraft Heinz Dominating and Hormel Foods with Some Strong Brands

Retrieved on: 
Thursday, November 17, 2022

This latest installment of Veryfi Insights analyzes supermarket shopper receipt data to examine the frequency of line items in all receipts containing at least one item in a long list of Kraft Heinz and Hormel products.

Key Points: 
  • This latest installment of Veryfi Insights analyzes supermarket shopper receipt data to examine the frequency of line items in all receipts containing at least one item in a long list of Kraft Heinz and Hormel products.
  • What we found is that Kraft outsold Hormel overall by a wide margin, apparently unlocking some elusive secret of food and beverage brand strategy and product portfolio management.
  • Kraft Heinz is really showing its mad genius in selling off Planters as well as its natural and powdered cheese businesses to focus on its strongest brands, which from our analysis of receipts data is working quite well.
  • It helps transform unstructured documents into structured data tapping into data that was previously unavailable for analysis.

American Dairy Queen Unveils New Line of Signature Stackburgers

Retrieved on: 
Wednesday, March 30, 2022

American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, today announced the new Signature Stackburgers menu.

Key Points: 
  • American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, today announced the new Signature Stackburgers menu.
  • View the full release here: https://www.businesswire.com/news/home/20220330005132/en/
    American Dairy Queen Unveils New Line of Signature Stackburgers (Photo: Business Wire)
    Our hot food menu, served at our DQ Grill & Chill restaurants, is key to our business goal to become a balanced leader in both food and treat items.
  • The New Signature Stackburgers menu includes:
    FlameThrower with fiery FlameThrower sauce, perfectly melted Pepper Jack*, jalapeno bacon, tomato and lettuce
    Loaded A.1.
  • International Dairy Queen, Inc., (IDQ) based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc.