Retrieved on:
Thursday, October 12, 2023
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Arnold,
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Progressive Corporation,
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Arnot BOSTON, Oct. 12, 2023 /PRNewswire/ - In response to ongoing momentum and growth, Arnold Worldwide has made another key hire, appointing Andrew Arnot as Managing Director, focusing on the Progressive Insurance account.
Key Points:
- BOSTON, Oct. 12, 2023 /PRNewswire/ - In response to ongoing momentum and growth, Arnold Worldwide has made another key hire, appointing Andrew Arnot as Managing Director, focusing on the Progressive Insurance account.
- Arnot transitions from his role as Group Account Director at FIG, fortifying Arnold Worldwide's strategic leadership.
- Equally importantly, he's a great culture fit and a great person," said George Sargent, CEO at Arnold Worldwide.
- With Andrew on board, we anticipate even stronger collaborations both with our clients and between disciplines with the Arnold walls."
BOSTON, Aug. 21, 2023 /PRNewswire/ - Arnold Worldwide today announced that Marissa Kelley will return as Executive Vice President of Strategy.
Key Points:
- BOSTON, Aug. 21, 2023 /PRNewswire/ - Arnold Worldwide today announced that Marissa Kelley will return as Executive Vice President of Strategy.
- Kelley returns to the agency where she launched her career, after nearly six successful years at Energy BBDO.
- "Marissa is insanely creative, passionate, and innovative – with a high bar for brave work within her teams and for her brands," said Bre Rossetti, Chief Strategy Officer at Arnold Worldwide.
- "Arnold is a special place because of all the people that make Arnold, Arnold.
BOSTON, June 2, 2023 /PRNewswire/ - PNC Bank has announced Arnold Worldwide , a Havas Creative Group Company, as its integrated marketing and advertising agency of record.
Key Points:
- BOSTON, June 2, 2023 /PRNewswire/ - PNC Bank has announced Arnold Worldwide , a Havas Creative Group Company, as its integrated marketing and advertising agency of record.
- PNC Bank will leverage this new relationship to increase national brand awareness with strategic marketing, and advertising efforts.
- Arnold and Havas Media's work will center around creating a unified PNC Bank brand and delivering integrated creative and media across all lines of business.
- "We are incredibly proud to be selected as PNC Bank's agency of record, across creative and media and spanning all lines of business," shares George Sargent, CEO at Arnold Worldwide.
Retrieved on:
Thursday, November 17, 2022
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Healthcare BOSTON, Nov. 17, 2022 /PRNewswire/ - Nomi Health , a direct healthcare service provider that's rewiring the nation's healthcare system, has brought on Arnold Worldwide to drive brand creative campaigns that highlight some of the healthcare industry's biggest problems.
Key Points:
- BOSTON, Nov. 17, 2022 /PRNewswire/ - Nomi Health , a direct healthcare service provider that's rewiring the nation's healthcare system, has brought on Arnold Worldwide to drive brand creative campaigns that highlight some of the healthcare industry's biggest problems.
- CEO Mark Newman founded Nomi Health after learning he could save 30% on his hospital bills by paying the total cost up front.
- Nomi Health is a nationwide direct healthcare system making it easier than ever for any healthcare buyer to access the highest quality affordable care for their communities.
- Nomi Health has invested more than $10 million dollars in improving the well-being of the communities it serves.
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Nightclub "This study is a valuable resource for marketers who want to better understand their brand's specific and prescriptive levers for growth relative to their competition."
Key Points:
- "This study is a valuable resource for marketers who want to better understand their brand's specific and prescriptive levers for growth relative to their competition."
- Outcomes from the research showed that the most successful brands have both a universal, and personal connection to their audience.
- The information revealed in the study resulted in a clear pattern of consumer desire for brands to leverage fun and creativity.
- The survey took a deep dive at brand connections across 35 different consumer categories and 291 brands.
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TikTok Further bringing to life the "It's Just Low" campaign, the spotsshowcase a self-awareness that most people are just looking for the best market rate.
Key Points:
- Further bringing to life the "It's Just Low" campaign, the spotsshowcase a self-awareness that most people are just looking for the best market rate.
- "The hook for the entire campaign is the idea that AmeriSave's rates are just low, and that, in the end, that's all anybody really cares about.
- Through the creative process, Arnold and AmeriSave acknowledge the home buying process can be both overwhelming and unfamiliar for younger audiences and first-time home buyers.
- As the campaign continues, the mortgage lender will collaborate with additional influencers, as @marriedrealtors_florida are just one of many creators partnering with AmeriSave this year.
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Tech BOSTON, May 2, 2022 /PRNewswire/ -- Randstad – the world's largest HR services provider – has named Havas Creative as its first global creative agency of record following a competitive, six-month pitch process. The appointment comes amidst a global, post pandemic 'talent crunch', requiring a greater focus on building more meaningful and long-lasting relationships with talent.
Key Points:
- BOSTON, May 2, 2022 /PRNewswire/ -- Randstad the world's largest HR services provider has named Havas Creative as its first global creative agency of record following a competitive, six-month pitch process.
- The appointment spans both the Randstad brand itself, which will be led by Havas London, and subsidiary Monster, which will be led by Havas' Arnold Worldwide in Boston.
- Monster, a global online employment solution for people seeking jobs and employers who need great people, is a wholly online experience.
- For Randstad, Havas has been tasked with elevating Randstad's 'human forward' brand promise, geared toward talent, as well as raising both awareness and understanding of its services.
Head,
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CEO,
Technology,
Awareness,
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Acquisition,
Multimedia,
Creative industries,
Retail,
Management,
Tech BOSTON, May 2, 2022 /PRNewswire/ -- Randstad – the world's largest HR services provider – has named Havas Creative as its first global creative agency of record following a competitive, six-month pitch process. The appointment comes amidst a global, post pandemic 'talent crunch', requiring a greater focus on building more meaningful and long-lasting relationships with talent.
Key Points:
- BOSTON, May 2, 2022 /PRNewswire/ -- Randstad the world's largest HR services provider has named Havas Creative as its first global creative agency of record following a competitive, six-month pitch process.
- The appointment spans both the Randstad brand itself, which will be led by Havas London, and subsidiary Monster, which will be led by Havas' Arnold Worldwide in Boston.
- Monster, a global online employment solution for people seeking jobs and employers who need great people, is a wholly online experience.
- For Randstad, Havas has been tasked with elevating Randstad's 'human forward' brand promise, geared toward talent, as well as raising both awareness and understanding of its services.
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Public relations BOSTON, April 25, 2022 /PRNewswire/ - As advertising agencies continue to seek new and unique ways to attract talent, Arnold Worldwide is turning to comedy clubs and writers' rooms as part of its Institute for the Comedically Gifted program.
Key Points:
- BOSTON, April 25, 2022 /PRNewswire/ - As advertising agencies continue to seek new and unique ways to attract talent, Arnold Worldwide is turning to comedy clubs and writers' rooms as part of its Institute for the Comedically Gifted program.
- In return, the program provides an opportunity for creative writers to work on commercial projects within the creative ad agency environment.
- Launched in summer 2021, the program attracts both up-and-coming and newly established comedians and emerging writers from all backgrounds.
- "With the Institute for the Comedically Gifted, we are evolving the way we build authentic connections.
