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ID5 Announces $20 Million in Series B Funding

Retrieved on:

Tuesday, April 9, 2024

Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million.

Key Points:

Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million.
Sanja Partalo, Co-Founder and Managing Partner of S4S Ventures, and Michael Schoen, EVP and head of TruAudience marketing solutions at TransUnion, join the ID5 board of directors.
Several companies have already measured the uplift that ID5 provides and its effectiveness in cookieless environments, as numerous case studies demonstrate .
“ID5 has been receiving unprecedented levels of support from investors and interest from partners,” said Mathieu Roche, ID5’s CEO and Co-Founder.

BRIDGE Announces Appointment of MilkPEP CEO Yin Woon Rani as Vice Chair of the Board of Directors to Help the Industry Operationalize Inclusion

Retrieved on:

Tuesday, February 13, 2024

Marketing, Mission, CMO, DEI, Havas Media, Publicis, Culture, Chairperson, Business, Heart, IMAX, Research, Colgate-Palmolive, Discover Financial, Management

SAN DIEGO, Feb. 13, 2024 /PRNewswire/ -- BRIDGE, the only independent DEI trade organization to serve the global marketing industry, today announced the appointment of Yin Woon Rani, CEO and CMO of MilkPEP, as Vice Chair as well as the appointment of 5 new leaders to its board of directors. The latest appointments will bolster the organization's growing impact across the industry.

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Rani will support the inimitable Board Chair, Jonita Wilson, Chief Diversity Officer of Discover Financial.
"Yin Woon Rani is a fierce champion of inclusion and a highly recognized industry leader who leads by example by promoting a culture of diversity, inclusion and equity," said Sheryl Daija, founder and CEO of BRIDGE.
Added board chair Jonita Wilson, "I could not think of anyone I would rather work with as our Board Vice-Chair.
As Woon Rani steps into the Vice Chair role, BRIDGE has also elected the following leaders to its already impressive board:
"With the appointment of Yin as Vice Chair and the addition of incredible industry leaders to our board we're witnessing a transformational moment for BRIDGE," said Daija.

Daniel Martin Joins Pipedrive as VP of Customer Experience

Retrieved on:

Thursday, December 7, 2023

Software, Technology, Data Management, Communication, Marketing, Havas Media, CRM, Multimedia, Organization, Customer experience, ASOS, CMO, Pipedrive

Pipedrive , the easy and effective sales CRM for small businesses, has appointed Daniel Martin as VP of Customer Experience.

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Pipedrive , the easy and effective sales CRM for small businesses, has appointed Daniel Martin as VP of Customer Experience.
With vast experience in consulting, marketing, product and customer service roles, Martin will be responsible for overseeing the company’s customer experience strategy and execution.
View the full release here: https://www.businesswire.com/news/home/20231207990632/en/
Daniel Martin, VP of Customer Experience at Pipedrive (Photo: Business Wire)
“This newly established role comes at a time when Pipedrive is growing rapidly.
My goal is to unify product, technology and exceptional experience through the lens of customers from day one,” said Daniel Martin, VP of Customer Experience at Pipedrive.

MadTech Hires Marketing Data Pioneer Laura McElhinney as Chief Data Officer

Retrieved on:

Thursday, October 12, 2023

Havas Media, McElhinney, Knowledge, Ecosystem, SVP, Face, Advertising, Sales

NEW YORK, Oct. 12, 2023 (GLOBE NEWSWIRE) -- MadTech , a leading tech-enabled, product-focused consultancy supporting publishers, brands, agencies and data providers, today announced that it has hired Laura McElhinney as its first Chief Data Officer.

Key Points:

NEW YORK, Oct. 12, 2023 (GLOBE NEWSWIRE) -- MadTech , a leading tech-enabled, product-focused consultancy supporting publishers, brands, agencies and data providers, today announced that it has hired Laura McElhinney as its first Chief Data Officer.
McElhinney, a pioneer in data use and compliance within the advertising industry, will play an integral role in MadTech’s consulting business, as well as overseeing the company’s MadConnect connector hub.
She joins MadTech from Horizon Media, where she served as the agency’s first Chief Data Officer beginning in 2017.
In that role, McElhinney built out the agency's media technology and data practice, overseeing the construction of the blu.

LiveRamp Debuts Clean Room Native Activation and Enhanced Identity Resolution Across All Major Clouds

Retrieved on:

Tuesday, October 10, 2023

LiveRamp (NYSE: RAMP) today announced new clean room activation and cloud-first identity capabilities that empower clients to more effectively activate and connect their data while unlocking deeper analytics and audience insights.

Key Points:

LiveRamp (NYSE: RAMP) today announced new clean room activation and cloud-first identity capabilities that empower clients to more effectively activate and connect their data while unlocking deeper analytics and audience insights.
With these platform enhancements, LiveRamp’s 900+ clients now benefit from:
Activation to Hundreds of Partners Directly from Snowflake’s and LiveRamp’s Data Clean Room.
With LiveRamp’s next-generation, cloud-native clean room capabilities, clients can now activate their data with hundreds of partners directly from their collaboration platform of choice, including Snowflake and the LiveRamp Clean Room, with enhanced accuracy and connectivity.
“The ability to activate directly out of LiveRamp’s next-generation clean room deepens the expanse of our strategic partnerships while maintaining the highest level of privacy protections.”
Industry-First Identity Resolution Across All Major Clouds.

Cox Media Group, Havas Media, Horizon Media and TEGNA Receive Awards at TVB’s 2023 Live Executive Summit

Retrieved on:

Friday, September 15, 2023

Winners of the 2023 TVB NEXT and TVB DEI Leadership Awards were announced earlier today at TVB’s live Executive Summit , part of this year’s hybrid Forward Conference .

Key Points:

Winners of the 2023 TVB NEXT and TVB DEI Leadership Awards were announced earlier today at TVB’s live Executive Summit , part of this year’s hybrid Forward Conference .
Every year, TVB , the not-for-profit trade association representing America’s local broadcast television industry, honors individuals and organizations who are shaping the future of local media.
Horizon Media’s Project Embrace program helps clients reach multicultural audiences and ensures that minority-owned media compete for ad buys.
In addition, the Ad Council Catalyst Award was presented by DJ Perera, Chief Media Officer for the Ad Council, to Allen Media Group.

Magnite Announces Broad Support for ClearLine From A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, Nine, and Warner Bros. Discovery

Retrieved on:

Tuesday, June 20, 2023

ClearLine is an ad server-agnostic solution that provides agencies with direct access to premium video inventory on Magnite’s platforms.

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ClearLine is an ad server-agnostic solution that provides agencies with direct access to premium video inventory on Magnite’s platforms.
“Following our recent launch of ClearLine, we’ve been encouraged by the level of interest and adoption across the industry,” said Sean Buckley, Chief Revenue Officer at Magnite.
Magnite’s supply footprint spans 80+ million CTV households in the US, accounting for 90% of ad-supported CTV viewers in the country.
“We are excited to partner with Magnite’s innovative ClearLine solution to expand the way media owners and advertisers can work together.

Proximic by Comscore Announces 5,000 Advertiser Milestone for ID-free Predictive Audience Solution

Retrieved on:

Tuesday, June 13, 2023

Advertising, Partnership, Havas Media, Proximic, CTV, VP Bank, Privacy, Comscore, VEB Typoart, Adobe, IDS, Growth, Marketing, Online shopping, Research

NEW YORK, June 13, 2023 /PRNewswire/ -- Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading Predictive Audience segments, which are now serving more than 5,000 advertiser clients.

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"We're already seeing such strong adoption of Predictive Audiences because the product is delivering," said Rachel Gantz, Managing Director of Proximic by Comscore.
"Proximic by Comscore's Predictive Audiences are outperforming legacy data sets and giving brands the incrementality they need for growth.
As a dedicated programmatic targeting division of Comscore, Proximic by Comscore is committed to driving innovation and efficiency in the programmatic industry.
Furthermore, Proximic by Comscore allows media sellers to optimize their inventory packaging and monetization strategies in a privacy-compliant manner.

PNC Bank Appoints Arnold Worldwide as Agency of Record

Retrieved on:

Friday, June 2, 2023

PNC, PNC Bank Building (Philadelphia), PNC Financial Services, Arnold, Arnold Worldwide, Havas Media

BOSTON, June 2, 2023 /PRNewswire/ - PNC Bank has announced Arnold Worldwide , a Havas Creative Group Company, as its integrated marketing and advertising agency of record.

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BOSTON, June 2, 2023 /PRNewswire/ - PNC Bank has announced Arnold Worldwide , a Havas Creative Group Company, as its integrated marketing and advertising agency of record.
PNC Bank will leverage this new relationship to increase national brand awareness with strategic marketing, and advertising efforts.
Arnold and Havas Media's work will center around creating a unified PNC Bank brand and delivering integrated creative and media across all lines of business.
"We are incredibly proud to be selected as PNC Bank's agency of record, across creative and media and spanning all lines of business," shares George Sargent, CEO at Arnold Worldwide.

DISH Media Brings Linear TV to the Digital Ad Marketplace with DISH Connected™

Retrieved on:

Wednesday, May 31, 2023

Linearity, Smart TV, Stagwell, Senior, SSP, The Trade Desk, DSP, Havas Media, DISH, Connected, CTV, Yahoo!, Magnite, Comparison of multi-paradigm programming languages, SVP, Dish TV, Television, Sales, Marketing

DISH Connected™ blends Connected TV (CTV) and linear addressable TV advertising in an important step forward for programmatic advertising.

Key Points:

DISH Connected™ blends Connected TV (CTV) and linear addressable TV advertising in an important step forward for programmatic advertising.
Advertisers can now complement their CTV buys on SLING TV with access to premium DISH TV inventory.
NEW YORK, May 31, 2023 /PRNewswire/ -- DISH Media , leaders in impression-based TV advertising, today launched DISH Connected™, a first-of-its-kind solution that allows DISH TV's live linear inventory to be programmatically executed.
"Now with DISH Media creating this innovative solution, media buyers can use today's advanced data ecosystem – including a brand's first party data – to make the most informed buy possible on linear TV.