Beyond price tags: What really drives consumer choices in fashion and footwear? Market Force study looks at top retail brands to uncover where consumers are spending and why
Almost 5,500 (N = 5,462) consumers provided feedback about their experiences across popular department stores and specialty retail brands, providing specific feedback on both clothing and footwear retailers.
- Almost 5,500 (N = 5,462) consumers provided feedback about their experiences across popular department stores and specialty retail brands, providing specific feedback on both clothing and footwear retailers.
- Consumers rated the top department store brands, clearly indicating preference for those they felt were value leaders.
- The top department store brands in order were: Kohls, TJ Max, Walmart, Macy's, Ross Stores and Target.
- The lowest performers of the specialty retail store brands included Fabletics, Pacsun, Big 5 Sports, and Club Monaco.