GUNNAR Optiks Partners with tokidoki on New Digital Eye Strain Glasses Collection
CARLSBAD, Calif., Feb. 7, 2024 /PRNewswire/ -- GUNNAR Optiks, the preeminent manufacturer and pioneer of premium computer eyewear, today announced the partnership with iconic pop-culture lifestyle brand tokidoki to launch a new collection line of blue light blocking and digital eye strain reduction glasses. The new collections will be focused on classic characters from the tokidoki brand. The first product to launch from the partnership is tokidoki, Year of the Dragon, a limited-quantity collector's edition based on the upcoming Lunar New Year on February 10th.
- CARLSBAD, Calif., Feb. 7, 2024 /PRNewswire/ -- GUNNAR Optiks, the preeminent manufacturer and pioneer of premium computer eyewear, today announced the partnership with iconic pop-culture lifestyle brand tokidoki to launch a new collection line of blue light blocking and digital eye strain reduction glasses.
- tokidoki, Year of the Dragon, features a unique modified cat-eye shape and single brow line metal construction resulting in an elegant style.
- The Vision Council of America estimates that 70% of U.S. adults experience digital eye strain as a result of the increasing use of digital devices.
- GUNNAR premium computer eyewear addresses all short and long-term side effects of digital eye strain, including headaches, dry eyes, blurry vision, glare, negative effects of artificial blue light, eye strain, and fatigue.