DRIFT APPOINTS MATT TIPPETS AS SENIOR VICE PRESIDENT OF PRODUCT
Retrieved on:
Tuesday, January 24, 2023
Cloud, CRM, Automation, Marketing, SVP, Salesforce, Salesforce Marketing Cloud, Growth, Face, UX, Tippets, Management, Drift, B2B
BOSTON, Jan. 24, 2023 /PRNewswire/ -- Drift, the Conversation Cloud company, today announced that Matt Tippets joined the company as senior vice president (SVP), product, effective Jan.17, 2023. A veteran of Salesforce and customer relationship management platform Total Expert, Tippets will be responsible for leading Drift's product strategy, management, design and research functions.
Key Points:
- BOSTON, Jan. 24, 2023 /PRNewswire/ -- Drift , the Conversation Cloud company, today announced that Matt Tippets joined the company as senior vice president (SVP), product, effective Jan.17, 2023.
- A veteran of Salesforce and customer relationship management platform Total Expert, Tippets will be responsible for leading Drift's product strategy, management, design and research functions.
- Prior to joining Drift, Tippets was the chief product officer for Total Expert, a CRM and marketing automation platform for financial institutions, where he oversaw product management, product marketing, product operations , strategy and UX.
- In his role at Drift, Tippets will expand Drift's product portfolio with consistent delivery of engaging, conversation-driven digital experiences for customers.