Salesforce Marketing Cloud

Salesforce Growth Proves Boon to Brazilian Businesses

Retrieved on: 
Wednesday, April 24, 2024
Apps, Applications, Technology, Consulting, Professional Services, Software, Networks, Internet, Data Management, Artificial Intelligence, Cloud, Tag cloud, Salesforce Marketing Cloud, Salesforce, OSF, BRQ, Automation, AI, Marketing, Research, ISG, GFT, Globant, Research report, Human voice, Customer, Cadastre, OSF Digital, Behavior, Algorithm, Growth, Accenture, Voice of the customer, HCLTech, Creative industries

The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report for Brazil finds Salesforce is growing rapidly in Brazil, with high market interest in its products and services.

Key Points: 
  • The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report for Brazil finds Salesforce is growing rapidly in Brazil, with high market interest in its products and services.
  • “Many of the global providers that have acquired local partners have promptly expanded their Salesforce operations in Brazil,” said Bill Huber, partner, Digital Platforms and Solutions, for ISG.
  • Brazilian enterprises using Salesforce products that incorporate advanced technologies, such as AI and generative AI, are primarily focused on providing greater personalization of user experience, the ISG report says.
  • In the area of customer experience, Hexaware is named the global ISG CX Star Performer for 2024 among Salesforce providers.

Ansira Launches Exclusive Integration Connecting Salesforce Marketing Cloud and Bloomreach Engagement

Retrieved on: 
Tuesday, April 16, 2024
Cloud, Salesforce Marketing Cloud, Salesforce, Marketing, Partnership, AI, Policy

ST. LOUIS, April 16, 2024 /PRNewswire/ -- Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary website, media, and channel platform technology, today announced its exclusive integration service that offers a seamless, near real-time transfer of customer, product, and anonymous user data between Salesforce Marketing Cloud and Bloomreach Engagement.

Key Points: 
  • ST. LOUIS, April 16, 2024 /PRNewswire/ -- Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary website, media, and channel platform technology, today announced its exclusive integration service that offers a seamless, near real-time transfer of customer, product, and anonymous user data between Salesforce Marketing Cloud and Bloomreach Engagement.
  • "Ansira is proud to bridge the gap between two powerhouse marketing technology providers and ultimately help our clients achieve greater efficiency and effectiveness in their cross-channel communications," said Ansira SVP, Marketing Courtney Jane Acuff.
  • "This integration represents a significant advancement for Salesforce and Bloomreach customers, and we are excited about the impact it will make for our shared clients moving forward."
  • "We are thrilled to bring our partnership with Ansira to the next level," said Bloomreach Solutions Lead Sebastian Reetz.

Writ Raises $3.8M Seed Round Led By Gradient Ventures to Help Companies Better Use Data for Key Decisions

Retrieved on: 
Thursday, April 11, 2024
Deep learning, System, Gradient, Retail, AI, Uncertainty, Pandora, Communication, Writ, Salesforce Marketing Cloud, Engineering, Product management, Acquisition, General partnership, SAN, Cryptocurrency

SAN FRANCISCO, April 11, 2024 /PRNewswire/ -- Writ , a startup rethinking how companies use data to make decisions, announced $3.8M in Series Seed funding today.

Key Points: 
  • SAN FRANCISCO, April 11, 2024 /PRNewswire/ -- Writ , a startup rethinking how companies use data to make decisions, announced $3.8M in Series Seed funding today.
  • The round was led by Gradient Ventures, with participation from Defy.vc, High Alpha, Toba Capital, and numerous angels.
  • Prior to Cursor, the duo held data and engineering roles at LinkedIn, Pandora, ExactTarget (now Salesforce), and Deloitte.
  • "Companies are looking for solutions to explain and understand their underlying data because most customer data is messy, disorganized, and inaccurate.

Alloy Receives Significant Investment from Purpose Group to Accelerate Growth Strategy

Retrieved on: 
Monday, April 8, 2024
Element, Publicis, Salesloft, Raj, Partnership, Moxie, Salesforce Marketing Cloud, Leg, Yoy, Marketing, Advertising

Both Atlanta-based, Alloy is Purpose Group’s second portfolio company.

Key Points: 
  • Both Atlanta-based, Alloy is Purpose Group’s second portfolio company.
  • “The investment from Purpose Group is more than just growth capital,” said Alloy CEO Raj Choudhury.
  • Purpose Group’s investment in Alloy will go directly to value creation - fueling the agency’s strong go-to-market and corporate growth strategies.
  • “For over a decade, Alloy has been at the forefront of marketing innovation,” Purpose Group’s largest investor David Cummings said.

Alloy Receives Significant Investment from Purpose Group to Accelerate Growth Strategy

Retrieved on: 
Monday, April 8, 2024
Element, Publicis, Salesloft, Raj, Partnership, Moxie, Salesforce Marketing Cloud, Leg, Yoy, Marketing, Advertising

Both Atlanta-based, Alloy is Purpose Group’s second portfolio company.

Key Points: 
  • Both Atlanta-based, Alloy is Purpose Group’s second portfolio company.
  • “The investment from Purpose Group is more than just growth capital,” said Alloy CEO Raj Choudhury.
  • Purpose Group’s investment in Alloy will go directly to value creation - fueling the agency’s strong go-to-market and corporate growth strategies.
  • “For over a decade, Alloy has been at the forefront of marketing innovation,” Purpose Group’s largest investor David Cummings said.

Advanced Gen AI Capabilities to Boost Vonage Conversational Commerce Offering

Retrieved on: 
Wednesday, March 27, 2024
Electronic Commerce, Technology, Digital Marketing, Mobile, Wireless, Content Marketing, Retail, Other Communications, Public Relations, Investor Relations, Marketing, Advertising, Consulting, Media, Communications, Professional Services, Artificial Intelligence, Audio, Video, Social Media, Telecommunications, Software, Internet, Online Retail, Knowledge, Cloud, Automation, Knowledge base, Synthetic media, Referral marketing, Communication, Information and communications technology, Salesforce, Information, AI, WhatsApp, Engineering, Commerce, API, Workload, Salesforce Marketing Cloud, MoEngage, Conversational commerce, Generative

Vonage , a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC), has announced the launch of generative AI for Vonage Conversational Commerce , powered by Jumper.ai.

Key Points: 
  • Vonage , a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC), has announced the launch of generative AI for Vonage Conversational Commerce , powered by Jumper.ai.
  • Leveraging advanced generative AI capabilities that are seamlessly integrated with its Conversational Commerce solution, Vonage is arming businesses with the tools to create real-time and personalised connections with customers across platforms, delivering more meaningful customer data and streamlining operations through automation.
  • Vonage Conversational Commerce users can now initiate WhatsApp referral campaigns right from the dashboard, giving them the ability to acquire new customers without additional marketing overhead costs.
  • Generative AI-powered enhancements to the Vonage Conversational Commerce powered by Jumper.ai solution are currently in beta and will be generally available in the second quarter of 2024.

Conversica Announces Dynamic Two-Way AI Conversations for Marketing Automation Platforms

Retrieved on: 
Wednesday, March 27, 2024
Marketing, Communications, Apps, Applications, Technology, Software, Artificial Intelligence, Cloud, Microsoft, Automation, Organization, Growth, Salesforce, Map, Chatbot, Sale, MAP, Forrester Research, Conversation, B2B, Salesforce Marketing Cloud, Multimedia, Information management, Sales

Conversica, Inc , the leading provider of Conversational AI solutions for enterprise revenue teams, announced today its new solution for marketing automation platforms (MAPs) that embeds AI-powered, human-like, real-time conversations directly into key pipeline-generating marketing activities.

Key Points: 
  • Conversica, Inc , the leading provider of Conversational AI solutions for enterprise revenue teams, announced today its new solution for marketing automation platforms (MAPs) that embeds AI-powered, human-like, real-time conversations directly into key pipeline-generating marketing activities.
  • View the full release here: https://www.businesswire.com/news/home/20240327522402/en/
    Conversica's Salesforce Marketing Cloud integration enables users to directly embed AI-powered conversations within Journey Builder.
  • Marketing automation platforms for lead engagement with one-way email outreach and rigidly defined journeys have remained largely unchanged for the past two decades.
  • With its industry-first marketing automation platform strategy, Conversica is embedding dynamic two-way conversations directly into the platforms that marketers rely on to uplevel engagement and guide leads through the funnel to post-sale loyalty and growth.

Cloud Peritus Launches MedTech360°: Streamlining CRM Implementation in the MedTech Industry

Retrieved on: 
Tuesday, April 2, 2024
Cloud, CRM, DPN, Health, Salesforce, SAN, SVP, Patient, Marketing, Distributor, Salesforce Marketing Cloud, HCP, Medtech, Online shopping

SAN FRANCISCO, April 2, 2024 /PRNewswire/ -- In an industry as complex and dynamic as MedTech, finding solutions that simplify and accelerate CRM implementation processes is crucial.

Key Points: 
  • SAN FRANCISCO, April 2, 2024 /PRNewswire/ -- In an industry as complex and dynamic as MedTech, finding solutions that simplify and accelerate CRM implementation processes is crucial.
  • This solution is tailored to enhance the efficiency and effectiveness of CRM systems for MedTech companies.
  • MedTech360° is more than just an accelerator; it's a comprehensive strategy designed to streamline the often convoluted path to CRM optimization.
  • "We understand the intricacies of CRM implementation in the MedTech industry and have crafted this accelerator to not only address those challenges but to provide a clear path forward.

Advanced Gen AI Capabilities to Boost Vonage Conversational Commerce Offering

Retrieved on: 
Wednesday, March 27, 2024
Knowledge, Cloud, Automation, Knowledge base, Referral marketing, Synthetic media, Communication, Information and communications technology, Salesforce, Information, AI, WhatsApp, Engineering, Marketing, Commerce, API, Workload, Salesforce Marketing Cloud, MoEngage, Conversational commerce, Mobile phone

Leveraging advanced generative AI capabilities that are seamlessly integrated with its Conversational Commerce solution, Vonage is arming businesses with the tools to create real-time and personalized connections with customers across platforms, delivering more meaningful customer data and streamlining operations through automation.

Key Points: 
  • Leveraging advanced generative AI capabilities that are seamlessly integrated with its Conversational Commerce solution, Vonage is arming businesses with the tools to create real-time and personalized connections with customers across platforms, delivering more meaningful customer data and streamlining operations through automation.
  • "By integrating state-of-the-art generative AI capabilities with our Conversational Commerce solution, we are empowering users to generate creative content, automate tasks, and improve the overall user experience."
  • Vonage has also launched Conversational Commerce APIs to enable third party applications to connect with the Jumper.ai dashboard and deliver conversational marketing and commerce capabilities via its integration with leading customer engagement platforms such as MoEngage and Salesforce Marketing Cloud.
  • Generative AI for Vonage Conversational Commerce , powered by Jumper.ai.

Braze Continues Business Momentum with $500M CARR, New Global Leaders, and Marquee New Customers

Retrieved on: 
Wednesday, February 21, 2024
Technology, Content Marketing, Marketing, Advertising, Communications, Networks, Digital Marketing, Data Management, Artificial Intelligence, Cloud, AI, Magic, Multichannel, SVP, Growth, HubSpot, Commerce, Software as a service, Salesforce Marketing Cloud, Creativity, Region, Solution selling, ActiveCampaign, Salesforce, CARR, Video game

“There’s never been a better time to be a better marketer,” said Bill Magnuson, cofounder and CEO of Braze.

Key Points: 
  • “There’s never been a better time to be a better marketer,” said Bill Magnuson, cofounder and CEO of Braze.
  • Brands who prioritize excellence in customer engagement are also building a foundational asset for their businesses–first-party relationships with their customers.
  • More brands around the world are recognizing this need, and as a result Braze has seen steady growth of its diverse customer base globally.
  • As Braze continues to increase its global footprint, the company is strengthening its leadership across departments with promotions and new hires that support growth, innovation, and operational excellence.