Toyota's First-Ever GR Corolla is "Rally Ready"
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Monday, October 17, 2022
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PLANO, Texas, Oct. 17, 2022 /PRNewswire/ -- The all-new, first-ever 2023 Toyota GR Corolla's campaign, "Rally Ready," debuts today featuring the track ready vehicle, built by enthusiasts for enthusiasts. As the newest addition to the Gazoo Racing (GR) Family, the GR Corolla, alongside the GR86 and GR Supra, is featured prominently in Toyota's new GR Family campaign, "Race Cars for the Real World," also launching today.
Key Points:
- As the newest addition to the Gazoo Racing (GR) Family, the GR Corolla, alongside the GR86 and GR Supra, is featured prominently in Toyota's new GR Family campaign, "Race Cars for the Real World," also launching today.
- "The GR Corolla and GR Family campaigns reflect the renewed excitement and uncompromising energy inspired by Gazoo Racing's legacy of performance."
- Toyota developed the integrated GR Corolla campaign and the GR Family campaign with its Total Toyota (T2)model in mind.
- Intertrend Communications'first GR Corolla spot, "Legacy," captures the dreamlike moment when viewers finally own the car of their dreams, the GR Corolla.