CIRCANA


Associated tags: Consumer, IRI, The NPD Group, Retail

Locations: ILLINOIS, NEW YORK, CHINA, SPAIN, ITALY, NO, TEXAS, QUANTO, UNITED KINGDOM, FORRESTER, NY, LONDON, NV, CHICAGO, IL, US, FRANCE, BRAZIL, AUSTRALIA, GERMANY, CANADA, JAPAN, UNITED STATES

GROUNDBREAKING STUDY REVEALS HEIGHTENED CONSUMER DEMAND FOR GENDER EQUALITY IN ADVERTISING RESULTING IN UP TO 10X INCREASE IN SALES

Retrieved on: 
Thursday, May 2, 2024

NEW YORK, May 2, 2024 /PRNewswire/ -- Accurate gender representation in advertising is driving measurable business outcomes for brands—such as heightened consumer trust, loyalty and, most importantly, improved sales performance—according to SeeHer's latest Gender Equality Measure (GEM®) Lift research. SeeHer is a global movement, within the Association of National Advertisers (ANA), to accurately portray women and girls in marketing, advertising, media and entertainment. SeeHer spearheaded GEM®, the global gold standard of measuring gender bias in advertising and content.

Key Points: 
  • Starting in 2019, SeeHer's GEM® Lift analysis has been conducted biennially in partnership with Circana, the leading advisor on the complexity of consumer behavior.
  • It measures the impact on business growth when gender equality principles are embedded in advertising campaigns.
  • "Younger consumers have higher expectations when it comes to accurate portrayals of women in advertising and lower tolerance for gender stereotypes.
  • "Brands are starting to appreciate how gender equality in advertising can drive sales growth," said Erika Digirolamo, Director of Media and Marketing Solutions for Circana.

March Retail Sales Get Short-Lived Boost From Early Easter Holiday, Reports Circana

Retrieved on: 
Thursday, April 18, 2024

However, retail sales during the week ending April 6, 2024 declined across all retail segments when compared to the week of Easter 2023, according to Circana ™, the leading advisor on the complexity of consumer behavior.

Key Points: 
  • However, retail sales during the week ending April 6, 2024 declined across all retail segments when compared to the week of Easter 2023, according to Circana ™, the leading advisor on the complexity of consumer behavior.
  • “Despite the appearance of sales volatility in week-to-week sales trends created by shifts in the calendar, the consumer spending behaviors are stabilizing,” said Marshal Cohen, chief retail industry advisor for Circana .
  • Retail holiday shopping peaks have been flattening for the past couple of years, and each of the retail mini-holidays so far this year are following the same pattern.
  • Apparel sales are just one example, not getting the traditional Easter bump this year as spring assortments make an appearance.

Global Coffee Consumption Surges: Circana’s Insights Illuminate Key Trends

Retrieved on: 
Tuesday, April 16, 2024

This holistic perspective enables industry stakeholders to navigate the key trends and growth patterns within the coffee industry across 12 major countries.

Key Points: 
  • This holistic perspective enables industry stakeholders to navigate the key trends and growth patterns within the coffee industry across 12 major countries.
  • “Coffee is a unique category where trends and competition intertwine on both global and local scales,” said Tim Fires, president of Global Foodservice at Circana.
  • China led cold coffee consumption growth from 2019 to 2023, boasting a 20% compound annual growth rate, with cold servings constituting 33% of total coffee consumption.
  • Through these insights, Circana continues to empower industry stakeholders with a deeper understanding of global coffee consumption trends, facilitating informed decision-making, and strategic market positioning.

Circana ProScores and Data Assets Now Available in Google Cloud

Retrieved on: 
Tuesday, April 9, 2024

Over 5,000 Circana ProScores® are now available in Google Cloud and can be directly accessed by customers in BigQuery for convenient insights, planning, and activation.

Key Points: 
  • Over 5,000 Circana ProScores® are now available in Google Cloud and can be directly accessed by customers in BigQuery for convenient insights, planning, and activation.
  • Additional data from Circana, including transactional data, will be available in Google Cloud in the coming months, providing granular, high-level insights about the purchase behavior of key consumer cohorts.
  • “We are thrilled to join Google Cloud’s Partner Advantage Program and expand access to Circana’s wealth of data assets,” said Amy Marentic, president, Global Solutions, Circana.
  • "By making Circana data available in BigQuery, customers are able to combine their first-party data with trusted Circana data, unlocking powerful analytics and insights.”

Circana Reports Gen Z Is Driving Variety and Innovation in the Beverage Alcohol Market

Retrieved on: 
Monday, April 8, 2024

The report, State of the CPG Beverage Alcohol Industry , highlights a growing consumer appetite for variety.

Key Points: 
  • The report, State of the CPG Beverage Alcohol Industry , highlights a growing consumer appetite for variety.
  • Gen Z consumers aged 21-26 are leading the charge, propelling innovation in flavor profiles, packaging, and product formats.
  • The report explores factors driving demand and identifies key growth opportunities in the beverage alcohol market.
  • “Today’s beverage alcohol consumers prioritize convenience and desire innovative experiences,” said Scott Scanlon, executive vice president of Alcoholic Beverages at Circana.

Retail Sales Hold Steady Through February, But Price Remains a Pressure Point, Reports Circana

Retrieved on: 
Monday, March 25, 2024

Food and beverage year-over-year sales revenue grew 1%, and unit sales were flat.

Key Points: 
  • Food and beverage year-over-year sales revenue grew 1%, and unit sales were flat.
  • Non-edible CPG sales improved slightly, with 2% revenue growth and a 1% unit sales decline, according to Circana ™, the leading advisor on the complexity of consumer behavior.
  • They are not overextending themselves financially, but they are not going without, either,” said Marshal Cohen, chief retail industry advisor for Circana .
  • Each retail segment has at some point over the last year elevated 25% or more in price compared to 2019.

Circana Announces Top 50 U.S. Restaurants

Retrieved on: 
Monday, March 25, 2024

Circana forecasts a further 1% growth in restaurant traffic for 2024.

Key Points: 
  • Circana forecasts a further 1% growth in restaurant traffic for 2024.
  • To secure a spot among the top 50, a restaurant must boast consumer spending figures in the 10-figure range.
  • These top 50 establishments represent a commanding 61% share of the entire restaurant industry’s spending despite constituting only 24% of all restaurant locations.
  • These primary sources and other proprietary Circana data, public reporting, and Circana analysis generate this new industry standard restaurant ranking.

Circana Announces Its 2023 US CPG Growth Leaders

Retrieved on: 
Monday, March 18, 2024

Chicago, March 18, 2024 (GLOBE NEWSWIRE) -- Circana ™, a leading advisor on the complexity of consumer behavior, today announced its annual Growth Leaders rankings.

Key Points: 
  • Chicago, March 18, 2024 (GLOBE NEWSWIRE) -- Circana ™, a leading advisor on the complexity of consumer behavior, today announced its annual Growth Leaders rankings.
  • “Our 2023 Growth Leaders are a testament to the agility required to overcome the shifts in consumer buying behavior as they battled increased economic and inflationary pressures,” said Sally Lyons Wyatt, global executive vice president and chief CPG and foodservice advisor, Circana.
  • While still considered Growth Leaders, the smallest companies contributed less to growth, indicating that the pandemic boost of recent years is over.
  • Constellation Brands was the 2023 Growth Leader among $8 billion-plus companies with leading sales growth and market share performance.

Circana Announces Its 11th Annual Home Industry Performance Awards Ahead of The Inspired Home Show

Retrieved on: 
Friday, March 15, 2024

CHICAGO, March 15, 2024 (GLOBE NEWSWIRE) -- CHICAGO — March 14, 2024 — Circana ™ announced its 11th annual industry performance awards just ahead of The Inspired Home Show, hosted by the International Housewares Association in Chicago March 17-19.

Key Points: 
  • CHICAGO, March 15, 2024 (GLOBE NEWSWIRE) -- CHICAGO — March 14, 2024 — Circana ™ announced its 11th annual industry performance awards just ahead of The Inspired Home Show, hosted by the International Housewares Association in Chicago March 17-19.
  • Awards were also presented to leaders in the primary industry segments tracked across North America, recognizing brands with the most significant dollar/peso share increase in the U.S., Canada, and Mexico.
  • “Amidst ongoing changes in consumer behavior, it’s inspiring to see the dedication to innovation and consumer-centric approaches from companies across the industry.
  • We congratulate this year’s winners for their outstanding achievements and contributions to shaping the future of the home industry.”

Home Durables Industry Forecast to Return to Growth Beginning in 2025, Reports Circana

Retrieved on: 
Thursday, March 14, 2024

Entertaining, carb acceptance and specialty coffee spurred growth in demand for slow cookers, rice cookers and espresso makers.

Key Points: 
  • Entertaining, carb acceptance and specialty coffee spurred growth in demand for slow cookers, rice cookers and espresso makers.
  • Increased demand related to lawn and garden and storage needs indicated a move outdoors when it came to home improvement projects.
  • “This year will begin a rebalancing for the home durables industry,” said Derochowski.
  • “In order to grow at a more accelerated pace than the anticipated annual growth return in 2026, the home industry needs to infuse more innovation into the product, marketing and merchandising.”