New MIT Sloan research: AI-generated visuals of reimagined sustainable cities enhanced Americans' willingness to support green transportation policies
The research paper, AI-generated visuals of car-free US cities help improve support for sustainable policies , published in Nature Sustainability combines insights from behavioral science with recent advances in AI.
- The research paper, AI-generated visuals of car-free US cities help improve support for sustainable policies , published in Nature Sustainability combines insights from behavioral science with recent advances in AI.
- The study was led by Rachit Dubey, a postdoctoral research fellow at MIT’s Sloan School of Management in collaboration with Rahul Bhui, assistant professor of marketing at MIT Sloan.
- “America’s infrastructure is extremely car-centric, so using more sustainable modes of transportation is currently inconvenient or unavailable to many people,” said Dubey.
- “We need to show people how much better their life will be if a green or a sustainable policy were passed.”