Fair Wear Foundation

Sustainable Apparel Coalition Rebrands as Cascale

Retrieved on: 
Monday, February 26, 2024
Environment, Textiles, Climate Change, Environmental Health, Sustainability, Home Goods, Manufacturing, Green Technology, Fashion, Retail, MCAP, Thought, Social, Lenzing AG, Nature, Gesellschaft mit beschränkter Haftung, Climate change, Higg Index, Walmart, Covenant Baptist Theological Seminary, Fair Wear Foundation, Organization, Policy, Knowledge, Heart, SAC, GIZ, Benchmarking, GHG, Partnership, Renewable energy

The Sustainable Apparel Coalition (SAC) enters a new phase of positive impact, rebranding as Cascale, a global nonprofit alliance that empowers collaboration to drive equitable and restorative business practices in the consumer goods industry.

Key Points: 
  • The Sustainable Apparel Coalition (SAC) enters a new phase of positive impact, rebranding as Cascale, a global nonprofit alliance that empowers collaboration to drive equitable and restorative business practices in the consumer goods industry.
  • The “C” in Cascale evokes a new “phase” similar to lunar cycles in nature, as well as moonlight or a mirrored reflection.
  • Cascale works collaboratively to shift the industry from silos to collective action: With the Apparel Alliance (Apparel Impact Institute, Textile Exchange, ZDHC Foundation, and Cascale), Social & Labor Convergence Program, Policy Hub, Fair Wear Foundation, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH programs, and many others, Cascale continuously develops and supports initiatives that aim to catalyze impact at scale.
  • Cascale remains committed to embracing the diverse perspectives of our members, partners, and external stakeholders to align on meaningful action.”

REPLY: Elbkind Reply and Takko Fashion win German Brand Award for their "Mystery Challenge"

Retrieved on: 
Thursday, September 28, 2023
Social Media, Technology, Fashion, Textiles, Digital Marketing, Retail, Marketing, Advertising, Communications, Content Marketing, Other Technology, Manufacturing, Regent (German brand), Insurance, Communication, EXM, Habit, Senior, Internet, STAR, Social media, Better Cotton Initiative, Fair Wear Foundation, Creativity, Cloud computing, Creation, AI, Ecosystem, Textile, Sales, Mobile phone, Reply

Elbkind Reply, the digital creative agency within the Reply Group, was awarded the renowned German Brand Award in the category "Brand Communication - Social Media" for its collaboration with Takko Fashion on the "Mystery Challenge" .

Key Points: 
  • Elbkind Reply, the digital creative agency within the Reply Group, was awarded the renowned German Brand Award in the category "Brand Communication - Social Media" for its collaboration with Takko Fashion on the "Mystery Challenge" .
  • The "Mystery Challenge", developed by Elbkind Reply to mark the 40th anniversary of the quality fashion discounter Takko Fashion, is an interactive in-store event that included a multi-part series on Instagram.
  • The Elbkind Reply and Takko Fashion collaboration increased the relevance of the brand for the target group and significantly strengthen brand awareness through this event.
  • The German Brand Award in the category "Brand Communication - Social Media" lauds the concept and implementation as well as the outstanding success of this campaign.