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U.S. Children Say They Want Video Games More Than Anything Else This Holiday Season

Retrieved on: 
Tuesday, November 21, 2023

Fewer wish lists will include physical toys and games (38%), tickets and experiences (32%), arts and crafts (28%) and books (26%).

Key Points: 
  • Fewer wish lists will include physical toys and games (38%), tickets and experiences (32%), arts and crafts (28%) and books (26%).
  • Adults who say they will be buying video game-related presents are planning to spend an average of $485 on these gifts.
  • To learn more about nurturing an ongoing conversation around video games in your home, visit ESRB’s Family Gaming Guide and follow the ESRB blog .
  • Steps the video game industry is taking to help protect its player community can be found on the ESA website .