Report: New Blockbusters, Volkswagen, Poppi, and Temu Win Most Effective Super Bowl LVIII Ads
Retrieved on:
Monday, February 12, 2024
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Temu proves the critics wrong with stellar ad engagement: Online retailer Temu ran the same, jingle-powered animated ad repeatedly throughout the game.
Key Points:
- Temu proves the critics wrong with stellar ad engagement: Online retailer Temu ran the same, jingle-powered animated ad repeatedly throughout the game.
- Its most impactful airing finished fifth in EDO’s rankings, generating 1,343% more engagement than the median Super Bowl ad.
- Each Super Bowl ad performance is indexed to the median-performing in-game spot, such that the median airing is scored at 100.
- Data in this release is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.