The NPD Group Reports on First Quarter 2022 Toy Industry E-commerce Sales in China
PORT WASHINGTON, N.Y., May 12, 2022 /PRNewswire-PRWeb/ -- Toy industry e-commerce sales in China increased by 8.8% to $1.3 billion (USD) in the first quarter (Q1) of 2022 (January – March) versus the same time period last year, and 27% from Q1 2020, according to The NPD Group.
- PORT WASHINGTON, N.Y., May 12, 2022 /PRNewswire-PRWeb/ -- Toy industry e-commerce sales in China increased by 8.8% to $1.3 billion (USD) in the first quarter (Q1) of 2022 (January March) versus the same time period last year, and 27% from Q1 2020, according to The NPD Group.
- The top three growing supercategories in Q1 2022 were Explorative & Other Toys, Games & Puzzles, and Plush, increasing 33%, 24%, and 22%, respectively.
- Sales of licensed toys in the first quarter of this year increased 14.1%, with Ultraman being the top-selling license.
- The NPD Group anticipates continued strength for toy sales in China's growing e-commerce channel.