Gen.G Heads Into League of Legends World Championship with a New Player Kit Designed in Collaboration with Famed Apparel Brand, The Hundreds
LOS ANGELES, Oct. 6, 2023 /PRNewswire/ -- After a strong year in the League of Legends Champions Korea (LCK), Gen.G returns to the League of Legends World Championship with their new Worlds jersey designed as a collaboration between global streetwear brand The Hundreds and Gen.G. This jersey is featured in the music video for Gen.G's worlds anthem, featuring breakthrough music artist "BIG Naughty," who is signed to H1GHR Music, a label founded by Gen.G's Executive Music and Entertainment Advisor, Jay Park. The track and music video release on October 7.
- The special edition jersey will be available for fans to purchase in Korea at GEN.G SHOP https://www.gengshop.com/ and in North America at THE HUNDREDS SHOP https://thehundreds.com/ .
- The Gen.G x The Hundreds Worlds 23 Jersey is priced at $85 USD and the team jacket is $100 USD.
- Going into Worlds, Gen.G transforms into a "White Tiger", which historically represents a tiger becoming wiser to achieve enlightenment.
- We worked this into our collaborations with The Hundreds and the artist BIG Naughty; the team continues to transform into Worlds."