FOX First Run Expands Partnership with Interactive Media Platform Partner ACTV8me to Amplify Fall Programming
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Thursday, August 4, 2022
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LOS ANGELES, Aug. 4, 2022 /PRNewswire/ -- FOX First Run announced today that it is broadening its partnership with media technology provider ACTV8me, to create a unified interactive experience across its all-star lineup "You Bet Your Life" and "Pictionary."
Key Points:
- LOS ANGELES, Aug. 4, 2022 /PRNewswire/ -- FOX First Run announced today that it is broadening its partnership with media technology provider ACTV8me, to create a unified interactive experience across its all-star lineup "You Bet Your Life" and "Pictionary."
- "We are excited to serve more viewers, and optimize cross-screen experiences for premier sponsors and prizing partners," added David Schreff, CEO of ACTV8me.
- "By displaying our SQR Code solution at pivotal moments, FOX First Run is designing opportunities for viewers to test their knowledge and be rewarded this fall."
- Check your local listings, or visit https://youbetyourlife.com / and Pictionaryontv.com
FOX First Run serves as the television syndication arm of FOX Broadcasting Company.