Adjust Publishes Definitive Guide To Mastering Connected TV In 2023
SAN FRANCISCO, Feb. 28, 2023 /PRNewswire/ -- With worldwide ad spend on connected TV (CTV) forecasted to reach $32.6 billion by 2026, mobile marketing analytics platform Adjust today released Mastering CTV in 2023: Predictions and Insights for Mobile App Marketers. The new ebook explores the world of CTV advertising – the potential and the pitfalls, how to measure success and advice from key industry players on the cutting edge of CTV.
- SAN FRANCISCO, Feb. 28, 2023 /PRNewswire/ -- With worldwide ad spend on connected TV (CTV) forecasted to reach $32.6 billion by 2026, mobile marketing analytics platform Adjust today released Mastering CTV in 2023: Predictions and Insights for Mobile App Marketers .
- By the end of 2023, the company expects to be measuring more than a billion monthly CTV impressions for its clients.
- Today, 93% of U.S. internet users are reachable via CTV and by the end of 2023, eMarketer predicts that non-pay TV households, made up of cord-cutters and cord-nevers, will surpass pay TV households.
- To download the Mastering CTV in 2023 ebook, click here .