Introducing Sell It: A New Multi-Dimensional Sales Training Platform for Solopreneurs and Enterprises Designed to Help Accelerate Growth and Income

Sell It – founded by CEO, top real estate broker, and media personality Ryan Serhant and former NBC News producer Kyle Scott – today announced the launch of its sales training platform offering solopreneurs, business owners, salespeople, and enterprises membership access to tangible tools, content, and community designed to help them earn more, grow faster, and unlock their full potential.

This is practical and fun sales and marketing training for a new generation of business owners.

Sell It's goal is simple: Help businesses win. From solopreneurs and small businesses to fractional executives and corporate sales teams, there’s a gap between the skills needed to generate income in this economy and the skills training available in the market. There simply isn’t an education platform or community designed to help people who sell thrive today.

The growing gig and freelance economy is creating more entrepreneurial opportunities across industries, creating a new generation of independent business owners selling themselves and their services. In Sell It’s inaugural survey of American entrepreneurs, more than 80% said higher education had little to no impact on their career success¹, yet the majority of participants noted they are willing to spend more than four and a half hours per week refining skills that would benefit their business. These entrepreneurs rated sales as the most important skill for business success, with their #1 challenge being prospecting for more customers and clients.

Through years of hands-on experience growing their own businesses and brands, the co-founding team of Serhant and Scott developed the Sell It Sales Cycle as their proprietary approach for generating more customer interest and closing more deals. Rather than a linear process, it’s a compounding loop rooted in memorable personal relationships, because people hate being sold but they love shopping with friends.

Each step of the cycle reinforces the next, evolving into a forever pipeline of qualified leads.

Sell It started as a course for real estate professionals, generating a membership base of over 30,000 across 128 countries. Through evolving and perfecting the cycle, Sell It discovered nearly 40% of their customers were applying the skills and strategies across virtually every industry, including those far outside of real estate such as private medical practices, photography, boat sales, and legal services. With today’s launch, Sell It’s membership and coaching programs now offer exclusive insights from a wide bench of experienced experts across industries.

“Sell It is the culmination of everything I’ve used to sell nearly $10 billion in volume over the course of my career and I’ve applied to the sales processes at my companies. We’ve packaged it all into our membership courses, playbooks, coaching and community to give you the tools to know exactly what to do, and when,” said Ryan Serhant, CEO and Founder Sell It & SERHANT. “Higher education may be a great path for some – but for many, it’s becoming a cumbersome and expensive obstacle to actually delving into a career and making money. Sell It’s membership is designed to give you all of the knowledge you need to actually succeed in your business with hands-on experts, a community of like-minded professionals, and a flexible format that fits into wherever you are in your sales journey.”

“We successfully scaled our proprietary content-to-commerce subscription business to nearly eight figures in recurring revenue in just four years, with over 30,000 enrollees to date in 128 countries. There were many lessons in that journey, and we’re sharing it all with our members within our new platform,” said Kyle Scott, Co-Founder and President of Sell It. “Sell It takes everything we’ve learned growing our business and gives solopreneurs, small business owners, salespeople, and enterprises the guidance they need to succeed.”

The workforce is changing, and by 2027, half of the US economy will be engaged in freelance or gig work. Growth in the filings of IRS W2 tax returns (wage income) has stayed consistent over the past decade, while the growth rate in 1099 tax returns (freelance income) has accelerated. Sell It is positioned to fill the gap in training, coaching, and community for this growing segment of the workforce.

Sell It offers on-demand, live, and 1:1 memberships tailored to meet individuals and companies wherever they are in their journey to scale. Sell It Membership starts at $24/month and provides members with access to:

• Expert-led Sell It Sales Core Course, teaching members the foundations of selling in the modern economy through the Sell It Sales Cycle
• A library of in-depth marketing and sales courses covering the entire Sell It Sales Cycle, with two new trainings released monthly
• Live, daily tactical workshops with industry experts. Get real-time feedback from Serhant and his expert team across brand building, social media marketing, prospecting, negotiation, objection handling, and more
• An extensive knowledge base with step-by-step, how-to guides, sales scripts, and templates
• A global community comprised of like-minded professionals sharing advice, goals, ambitions, strategies, and referrals
• Member-only business discounts from Sell It partners

Sell It also offers Membership Plus for $297 per month. Designed as project-based sprints and group coaching, Membership Plus includes everything in Membership, along with guided, small group project-based sprints, allowing more thorough explorations into topics such as AI for sales, optimizing your CRM, perfecting your sales scripts, and so much more. There’s even a dedicated Slack accountability group for sprint cohorts.

For business owners seeking even more customized growth execution, Sell It is also launching 1:1 PRO memberships with custom pricing. PRO memberships include a dedicated growth coach for 1:1 sessions. The growth coaches are top-of-their-field experts who work with clients on strategy planning and execution to level up sales and marketing motions. They use the expansive Sell It knowledge base and courses to help clients accomplish their growth goals within the unique nuances of their businesses. Additionally, PRO members have daily drop-in office hours and accountability groups as well as exclusive access to small group trainings with Ryan Serhant.

Outside of its core consumer and enterprise sales training businesses, Sell It will be working with secondary schools to empower the next generation of entrepreneurs as well as veterans transitioning from military service to the civilian workforce.

To learn more, visit https://sellit.com

To see the results of Sell It’s inaugural survey, visit https://sellit.com/resources/state-of-entrepreneurship/

To access the media kit, click here.

Methodology

The research was conducted by Censuswide, with 2,042 Solopreneurs and B2B clients that are corporate leaders who manage larger teams and are the more senior decision makers at a company in the US. There were 1,004 sole traders and 1,038 corporate leaders managing a big team in B2B. The research was carried out between March 7, 2024 - March 13, 2024. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. Censuswide is a member of the British Polling Council. With a sample size of just over 2,000, the margin of error is +/-2.19%.

About Sell It

Sell It is the first-of-its-kind online sales training platform and community for solopreneurs, business owners, and entrepreneurs designed to help people who sell WIN: Achieve professional success, make more money, and thrive in a new and changing economy. We’re on a mission to make sales skills the most recognizably valuable skills in the world. Pairing educational video content and an extensive knowledge base with on-demand, live, and personalized programming as well as 1:1 coaching, Sell It fosters the skills that can’t be replaced by technology or automation, helping entrepreneurs and small businesses increase their revenue and personal income. Founded by Ryan Serhant and Kyle Scott, Sell It exists to empower entrepreneurs, business owners, and enterprises to reach their limitless potential.

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