Content marketing

Wisr AI Announces Addition of Thomas Bain to Advisory Board

Retrieved on: 
Wednesday, August 2, 2023
Growth capital, IBM, Executive, University of Massachusetts Boston, University, Securin, Senior, Public affairs, National Security Innovation Network, Communication, OWASP, Intelligence, Kellogg School, Trustwave Holdings, HIMSS, ABM, Marketing, Certification, Content marketing, Organization, Machine, Market research, Application security, Wisr, Acquisition, Trend Micro, Application, Mastercard, SecurityScorecard, Rhode Island College, Digital marketing, Northwestern University, AR, Automation, Medical device, Sophos, Science

Mr. Bain has over 15 years of experience driving the marketing and go-to-market efforts for leading high-growth cybersecurity companies, including Cyware and RiskRecon (acquired by Mastercard).

Key Points: 
  • Vancouver, British Columbia--(Newsfile Corp. - August 2, 2023) - Wisr AI Solutions Inc. ("Wisr AI" or the "Company"), a leading AI-driven cybersecurity platform provider, is pleased to announce the addition of Thomas Bain to the Company's Advisory Board.
  • Mr. Bain currently serves as the Executive Vice President of Marketing for Finite State .
  • Prior to that, Mr. Bain served as the Senior Vice President of Marketing at RiskRecon , before the company was acquired by Mastercard.
  • "We are excited to welcome Mr. Bain, a seasoned cybersecurity veteran, to Wisr AI's Advisory Board," said Rob Goehring, CEO and founder of Wisr AI.

Colling Media Breaks into Phoenix Business Journal's Top 10 Largest Interactive Marketing Firms

Retrieved on: 
Monday, July 24, 2023
Pediatric Home Service, Interactivity, Digital audio, Marketing, Culture, PPC, E-commerce, Social media, Content marketing, CM, Interactive marketing, Growth, American City Business Journals, Email marketing, Education

PHOENIX, July 24, 2023 /PRNewswire/ -- Colling Media, one of the fastest-growing agencies, ranks number seven on the Phoenix Business Journal's Top 10 Largest Interactive Marketing Firms list on July 14, a six-place jump from the previous year. The ranking highlights Colling Media's growth and success in the competitive interactive marketing landscape, reinforcing its reputation as a trusted partner for businesses seeking impactful marketing strategies.

Key Points: 
  • PHOENIX, July 24, 2023 /PRNewswire/ -- Colling Media, one of the fastest-growing agencies, ranks number seven on the Phoenix Business Journal's Top 10 Largest Interactive Marketing Firms list on July 14, a six-place jump from the previous year.
  • The ranking highlights Colling Media's growth and success in the competitive interactive marketing landscape, reinforcing its reputation as a trusted partner for businesses seeking impactful marketing strategies.
  • Listed agencies were ranked by their interactive marketing employees, with Colling Media coming in at a total of 40.
  • To exceed client marketing goals, the agency offers Programmatic Display, OTT/CTV, Digital Audio, Paid Social Media, Paid Search (PPC), Email Marketing, Content Marketing, Organic Social Media, and Traditional Media Buying.

69.7% of IT Companies Identify SEO as the Most Effective Way for Lead Generation

Retrieved on: 
Wednesday, July 12, 2023
Influencer marketing, Digital, Marketing, PPC, Overalls, Mobile advertising, Social media, Content marketing, SEO, Refer, Advertising, Referral marketing, Email marketing, Business, Social media marketing, Sales

The aim of the survey was to identify which digital marketing tools are most popular and effective for IT companies and digital agencies.

Key Points: 
  • The aim of the survey was to identify which digital marketing tools are most popular and effective for IT companies and digital agencies.
  • Content Marketing also proved to be a significant lead generator, with 50.60% of respondents attributing their highest number of leads to this strategy.
  • SEO, Content Marketing, Social Media Marketing, Email Marketing, and Referral Marketing emerged as the primary channels that have proven successful for lead generation in the past year.
  • IT companies and digital agencies should consider investing in these channels to maximize their lead generation potential and overall business growth.

DemandScience Products Win Five Top Rated Awards from TrustRadius and Two Top Performer Awards from SourceForge and SlashDot

Retrieved on: 
Tuesday, June 27, 2023
Marketing, Research, Slashdot, Directory, Content marketing, Web syndication, Organization, SourceForge, Chair, Online shopping

The accolades include:

Key Points: 
  • The accolades include:
    Five 2023 Top Rated awards from TrustRadius for the company’s Content Syndication, ABM Display, and B2B Intent Data products.
  • “DemandScience has won five 2023 Top Rated Awards across the Intent Data, Sales Intelligence, Content Experience, Content Marketing, and Account-Based Marketing (ABM) categories,” said Megan Headley, VP of Research at TrustRadius.
  • Two Spring 2023 Top Performer awards from SourceForge and SlashDot for Klarity by DemandScience , the company’s B2B marketing and sales prospecting tool for building, sharing, and saving contact lists.
  • “DemandScience showed that their users love them, as evidenced by the significant amount of outstanding user reviews.” SourceForge also powers the SlashDot business software and services directory.

SKITTLES® SPOTLIGHTS LGBTQ+ STORIES REMINDING FANS THAT "THERE IS A STORY IN EVERY RAINBOW"

Retrieved on: 
Thursday, June 1, 2023
Room, Partnership, Life, Editorial, GLAAD Media Award, Marketing, Content marketing, Local strategic partnership, Real Voice, QR, Collection, Audible (service), Real People, Audible, GLAAD, Content, Sport, Inheritance, Pride

NEWARK, N.J., June 1, 2023 /PRNewswire/ -- As part of its ongoing mission to support and increase visibility for the LGBTQ+ community, the SKITTLES® brand is celebrating Pride 2023 by elevating LGBTQ+ stories through teaming up with Audible, actor and comedian Cameron Esposito's QUEERY podcast, GLAAD, and the five talented artists who designed SKITTLES' 2023 Pride packs. Starting today consumers can scan the QR code on any SKITTLES Pride pack, which will direct fans to a free collection of LGBTQ+ stories on Audible, upcoming special edition Pride episodes of Cameron Esposito's QUEERY podcast and other meaningful stories of Pride.

Key Points: 
  • 2023 SKITTLES® Pride Packs highlight meaningful LGBTQ+ stories this June in collaboration with Audible, GLAAD and artists within the LGBTQ+ community.
  • The SKITTLES Pride collection was curated by multiple teams at Audible including Editorial, Marketing, and Content in collaboration with GLAAD.
  • "Teaming up with SKITTLES for Pride 2023 epitomizes our focus and passion to elevate LGBTQIA+ voices that deserve to be heard."
  • For more information about SKITTLES Pride initiatives, including the various partnerships and Pride packs artists, visit Skittles.com/PRIDE or follow SKITTLES on Facebook , Twitter , Instagram , and TikTok .

Marriott International Promotes Brian Povinelli to Senior Vice President, Global Head of Marketing and Brand

Retrieved on: 
Wednesday, May 17, 2023
Canada, Marriott International, Loyalty marketing, Distinction, Travel, Povinelli, Touchpoint, Senior, Reebok, Multimedia, BBA, Content marketing, Selective Service System, Creativity, Brand management, Starwood, Acquisition, Sheraton, James Madison University, Le Méridien, Global Brands Group, Hotel, Marketing, Portfolio, MD, Westin Hotels & Resorts

BETHESDA, Md., May 17, 2023 /PRNewswire/ -- Marriott International, Inc. (Nasdaq:MAR) is announcing the appointment of Brian Povinelli to Senior Vice President, Global Head of Marketing and Brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company's overall marketing strategy as well as the end-to-end guest experience for the Marriott's 22 Premium, Select & Longer-stay brands.

Key Points: 
  • Under Povinelli's expanded role, he will oversee a wide array of teams including Content Marketing, Loyalty Marketing, Portfolio Marketing, Purpose Driven Marketing, US and Canada Demand Generation Marketing, Marketing Partnerships, Premium & Select Service Brand Marketing and Brand Management and Riott Haus, Marriott's internal creative agency.
  • "Having led both marketing and guest experience over the past sixteen years in the hotel industry, I welcome the opportunity to lead an integrated team to orchestrate an end-to-end guest experience," said Brian Povinelli, Senior Vice President, Global Head of Marketing and Brand.
  • Povinelli joined Marriott seven years ago as Senior Vice President, Global Brand Leader for the Distinctive Premium Brand Group.
  • For the past two and a half years he has held the role of Senior Vice President, Global Brand, Portfolio and Loyalty Marketing at Marriott.

Retention.com Announces Rebrand: Fresh Identity, New Website, Updated Product Offerings

Retrieved on: 
Tuesday, May 9, 2023
Shopify, E-commerce, Marketing, Content marketing, Online shopping

AUSTIN, Texas, May 9, 2023 /PRNewswire/ -- Retention.com , the industry-leading Shopify e-commerce solution for increasing revenue, is excited to announce a comprehensive rebrand including a fresh identity, an easier-to-use website, and transparent, straightforward product offerings.

Key Points: 
  • AUSTIN, Texas, May 9, 2023 /PRNewswire/ -- Retention.com , the industry-leading Shopify e-commerce solution for increasing revenue, is excited to announce a comprehensive rebrand including a fresh identity, an easier-to-use website, and transparent, straightforward product offerings.
  • We want consumers to feel confident and good about the decisions that they make when they decide to work with us...
  • "Our new branding and website design really deliver on the mission that every brand is a founder with a dream," said Julia Bouterakos, Director of Content Marketing.
  • Future customers should find more transparency, clarity, and support with these new tools.

Kairos Carolina Digital: The Digital Marketing Agency That Celebrates Diversity

Retrieved on: 
Monday, May 8, 2023
Social responsibility, Web design, Social media, Knowledge, BIPOC, Community development, Religion, Learning, Culture, Family, Marketing, Attitude, Social media marketing, Content marketing, Kairos

ASHEVILLE, N.C. , May 8, 2023 /PRNewswire/ -- Kairos Carolina Digital is a Black, Indigenous, and People of Color (BIPOC) led digital marketing agency that provides top-notch outreach strategies and cutting-edge solutions to leverage business growth. With a strong belief in bold and authentic strategies, Kairos operates like a well-oiled machine to cater to every aspect of your marketing needs.

Key Points: 
  • ASHEVILLE, N.C. , May 8, 2023 /PRNewswire/ -- Kairos Carolina Digital is a Black, Indigenous, and People of Color (BIPOC) led digital marketing agency that provides top-notch outreach strategies and cutting-edge solutions to leverage business growth.
  • With a strong belief in bold and authentic strategies, Kairos operates like a well-oiled machine to cater to every aspect of your marketing needs.
  • Kairos Carolina Digital is unique in its ability to take your brand's messaging to the next level, driving business growth and generating customer engagement.
  • "Never ask permission from others to be the greatest version of yourself," says Waller, and at Kairos Carolina Digital, that's the attitude that drives us.

BenefitMall Honored as Gold and Bronze Stevie® Award Winners in American Business Awards®

Retrieved on: 
Tuesday, May 2, 2023
Insurance, Stevie Awards, Marketplace, Communication, Content marketing, Organization, Advertising, Publication, Canadian American Business Council, Gold, Social media

DALLAS, May 2, 2023 /PRNewswire/ -- BenefitMall Marketplace was named the winner of a Gold Stevie Award in the Communications or PR Campaign of the Year/New Product or Service Launch category in the 21st Annual American Business Awards today. BenefitMall also won a Bronze Stevie Award for Content Marketing.

Key Points: 
  • BenefitMall also won a Bronze Stevie Award for Content Marketing.
  • The American Business Awards are one of the premier business awards programs in the U.S. All organizations operating in the U.S. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
  • In the first two years of the contributed articles program, BenefitMall placed 21 articles in eight different health benefits marketplace media outlets.
  • Campaign topics ranged from compliance/legislative highlights to overviews of non-medical benefits to ICHRAs (Individual Coverage Health Reimbursement Arrangements) and more.

Overhaul Climbs Ranks of G2 Spring 2023 Supply Chain Visibility Grid, Improves to Overall Leader and Momentum Leader in New Reports

Retrieved on: 
Thursday, March 30, 2023
Momentum, Insurance, High performance organization, G2 Crowd, Risk management, Human, Ease, ETA, Top Rank, Risk, Content marketing, Supply, Online shopping, Overhaul

Also in the Spring Report, Overhaul was listed as the Top Ranked company in the "Momentum" category.

Key Points: 
  • Also in the Spring Report, Overhaul was listed as the Top Ranked company in the "Momentum" category.
  • "We take great pride in progressing through the ranks of the G2 Visibility Grid.
  • Products within the Supply Chain Visibility Software category were positioned into four categories: Leaders, Contenters, Niche and High Performers.
  • For more information on Overhaul and how its risk management and real-time visibility solutions can improve your supply chain, please visit: over-haul.com .