91% OF CONSUMERS PLAN TO CELEBRATE THANKSGIVING; 33% PLAN TO PURCHASE ALCOHOLIC BEVERAGES, NUMERATOR REPORTS
Nearly all U.S. consumers say they plan to celebrate Thanksgiving, with 88% planning to purchase food and 33% planning to purchase alcohol.
- Nearly all U.S. consumers say they plan to celebrate Thanksgiving, with 88% planning to purchase food and 33% planning to purchase alcohol.
- Thanksgiving 2023 Consumer Sentiment Findings:
Over 9 in 10 consumers plan to celebrate Thanksgiving 2023. - At least 91% of consumers plan to celebrate Thanksgiving this year, with another 5% still undecided.
- Among those who plan to purchase alcoholic beverages for their celebrations, 70% plan to buy wine, followed by beer (57%) and spirits (28%).