THE JAMES BEARD FOUNDATION® TEAMS UP WITH WILDAID AND THE SCHOOL OF VISUAL ARTS TO LAUNCH CAMPAIGN COMBATING FOOD WASTE
NEW YORK, April 22, 2024 /PRNewswire/ -- In honor of Earth Day, the James Beard Foundation (JBF), the country's leading culinary nonprofit, WildAid, a leading environmental and conservation nonprofit, and The School of Visual Arts partnered to launch a new advertising campaign aimed at educating consumers on reducing food waste. Leveraging JBF's industry expertise, the new initiative provides at-home cooks with creative chef-approved recipes that also help to reduce their carbon emissions.
- The advertising campaign highlights the staggering environmental impact of food waste, with the average American discarding over 325 pounds of food per year, equating to the carbon pollution of 42 coal-fired power plants.
- "Reducing food waste is a critical contributor to a more sustainable food system," said Clare Reichenbach, CEO of the James Beard Foundation.
- The campaign features creative content developed in partnership with The School of Visual Arts, who were able to tap JBF's long standing relationships with photographers, food stylists, and videographers.
- Follow along on social via the WildAid @WildAid and James Beard Foundation @jamesbeard Instagram channels for more information.