Value, Health and Convenience are Key Drivers for Frozen Food Sales According to New Acosta Shopper Insights Study
JACKSONVILLE, Fla., Oct. 13, 2022 /PRNewswire/ -- Acosta , a global integrated sales and marketing services leader, released its new Frozen Food Trends & Insights study in conjunction with this week's National Frozen & Refrigerated Foods Convention .
- JACKSONVILLE, Fla., Oct. 13, 2022 /PRNewswire/ -- Acosta , a global integrated sales and marketing services leader, released its new Frozen Food Trends & Insights study in conjunction with this week's National Frozen & Refrigerated Foods Convention .
- With price top of mind for consumers, frozen food sales have exceeded $70 billion over the past year, according to NielsenIQ a 7.6% increase over 2021 and 31% increase over 2019 pre-pandemic sales.
- According to the research, there are three key drivers for consumers' frozen food purchases this year: value, convenience and healthy options.
- "Today, even as the average unit price for frozen products has risen 15% over 2021, consumers continue to select frozen as a key part of their food shopping experience," she stated.