TV-MA

New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

Retrieved on: 
Tuesday, March 5, 2024
Education, Peaky Blinders, AMC, Smoking, Social media, Stranger Things, Herbal cigarette, Boy, Smoke, Season, University, Interest, FX, Family Guy, Family, The Zone of Interest, BBC, Pew Research Center, Tobacco, Truth Initiative, Initiative, CW, Boys, Netflix, Mental health, Heron, Minor, SVU, Bob's Burgers, Heated tobacco product, TV-14, Walking Dead, HBO, FOX, TV-MA, SpongeBob SquarePants, Risk, American Dad!, The Simpsons, Big Mouth, Farruko

WASHINGTON, March 5, 2024 /PRNewswire/ -- Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards — exposing millions of young people to depictions that glamorize and normalize tobacco use. The impact of tobacco imagery is well documented, with recent peer-reviewed research showing that exposure to such images makes young people up to three times more likely to start vaping, while the U.S. Surgeon General concluded in 2012 that youth and young adults were twice as likely to smoke compared to those with less exposure. According to Truth Initiative's sixth annual "While You Were Streaming" report titled, "Lights, Camera, Tobacco? How Rising Smoking and Vaping Imagery in Top Entertainment Influences E-Cigarette Use and Fuels Nicotine Addiction Among Young Audiences," this adds up to a serious public health threat, putting a new generation at risk for a lifetime of nicotine addiction.

Key Points: 
  • Surgeon General concluded in 2012 that youth and young adults were twice as likely to smoke compared to those with less exposure.
  • The report reveals the number of tobacco depictions in streaming shows popular among 15- to 24-year-olds more than doubled in 2022, exposing nearly 25 million young people.
  • The rise was largely driven by Netflix's "Dahmer - Monster: The Jeffrey Dahmer Story," which contained a third of all tobacco depictions.
  • You can view it here: youtu.be/dXscOjP2oto
    The report illustrates how tobacco is both normalized and glamorized in today's top streaming entertainment.

Consumers Pay 4X More Attention to CTV Ads When They Are Contextually Targeted with Artificial Intelligence

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Thursday, October 26, 2023
Knowledge, Principal, Attention, SilverPush, CTV, News, Frustration, Advertising, Research, Artificial intelligence, RCA VP 3000, AVCA, Tobii, Confusion, AI, CMO, TV-MA, Television, Sales, Medical device

NEW YORK, Oct. 26, 2023 /PRNewswire/ -- Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes. A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in streaming, found that consumers pay nearly 4X (3.9X) more attention to ads that are hyper-relevant to the content they are watching.

Key Points: 
  • "In our first study, we found consumers respond better when the ads they see are relevant to the specific content they are watching.
  • AI-enabled contextually targeted ads attract and hold consumer attention as these ads had 300% higher aided brand recall and double the unaided brand recall of ads that were targeted using standard demographic data and publisher-declared metadata such as keywords, genre, and rating.
  • The study also found viewers of AI-enabled contextual targeting were least distracted, generating 15% more total ad attention than ads targeted with demographic and publisher-declared metadata.
  • In fact, 63% of respondents stated that they paid more attention to AI-enabled contextually targeted ads.

New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds

Retrieved on: 
Thursday, March 9, 2023
Casting (performing arts), Smoking, Woman, Depression, Ageing, Shameless, The Simpsons, Top Gun: Maverick, University, Minari, Herbal cigarette, Netflix, Electronic cigarette, Billboard, American Horror Story, Bob's Burgers, Curriculum, Truth Initiative, Fox, Education, Tobacco, FX, Academy Awards, Tobacco industry, NORC, On My Block, Family Guy, Television, Silk Sonic, Public, Mental health, Anxiety, American Horror Stories, West Side Story, Policy, COVID-19, Elvis Presley, Showtime, Big Mouth, Nicotine, PG, Women Talking, American Horror Story: Murder House, Farruko, TV-MA, Parent, Rick and Morty, Film industry

WASHINGTON, March 9, 2023 /PRNewswire/ -- With streaming entertainment options  growing in popularity and nearly every Best Picture nominee at the 2023 Academy Awards featuring smoking, a new report, released today, shows continued high levels of tobacco imagery across TV shows, movies, and music videos, even as peer-reviewed research shows on-screen exposure to these images makes young people three times more likely to start vaping nicotine. "Tobacco's Starring Role," Truth Initiative's fifth annual "While You Were Streaming" study of the most popular onscreen entertainment among 15- to 24-year-olds, found that 25 million young people were exposed to tobacco imagery on top television shows, along with 25 million through top box office movies. Smoking's insidious presence in entertainment media is cause for serious concern given more than 2.5 million high school and middle school students in the U.S. used e-cigarettes in 2022, according to the National Youth Tobacco Survey (NYTS) with 46% of a high schoolers who vape doing so almost daily.

Key Points: 
  • "When young people see smoking imagery, they are three times more likely to start vaping nicotine themselves.
  • Key findings include:
    Of the 15 most popular streaming shows among 15- to 24-year-olds, 60% contained depictions of tobacco in 2021, a persistently high and unchanged number versus last year's report and regularly exposed 25 million young people to tobacco imagery.
  • Animated cartoon shows continue to feature tobacco imagery, even those rated for youth and popular to binge-watch among young people.
  • Of note, Fox's "Bob's Burgers" eliminated all tobacco imagery in its latest season, showing it is possible for these shows to take positive action.

Paley Center Salutes LGBTQ+ Achievements in Television

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Thursday, June 2, 2022
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NEW YORK, June 2, 2022 /PRNewswire/ -- The Paley Center for Media celebrates Pride Month with its dynamic and interactive Salute to LGBTQ+ Achievements in Television, from June 2 to June 26, 2022. The exhibit and screenings spotlight the creative contributions of legendary icons, influential programs, and extraordinary moments that have shaped LGBTQ+ representation in our culture.

Key Points: 
  • "The Paley Center is honored to celebrate the remarkable achievements of the LGBTQ+ community through the lens of television," said the Paley Center President and CEO Maureen Reidy.
  • Paley Center's Salute to LGBTQ+ Achievements in Television highlights LGBTQ+ achievements in five areas: televised drama, news/talk/documentary, comedy, music/variety, and sports.
  • Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry.
  • For more information about the Paley Center and to learn about the Paley Center's acclaimed programming, please visit www.paleycenter.org .