FEVER-TREE MIXES IT UP WITH LAUNCH OF NEW COCKTAIL MIXER RANGE
NEW YORK, April 25, 2023 /PRNewswire/ -- Fever-Tree, the world's number one premium brand for simple mixed drinks, launches a new range of cocktail mixers expertly crafted to elevate the two most popular cocktail occasions in America – the Bloody Mary and the Margarita*. The brand's pioneering approach for putting quality, taste and choice back into the mixer aisle now sees their expansion beyond carbonated offerings with the release of Fever-Tree Classic Bloody Mary and Fever-Tree Classic & Light Margarita.
- Over the past three years, the premium cocktail mixer category has grown by 27% thanks to the popularization of premium spirits and is poised for tremendous growth over the next three years.
- "We know our customers are looking for a delicious cocktail mixer that they can easily recreate their favorite bar order with the premium liquor of their choice.
- Charles Gibb, CEO of Fever-Tree North America added:
"We're just scratching the surface of the potential growth and innovation in the premium cocktail mixer category. - Fever- Tree's ever-evolving unrivaled range is endorsed by the country's leading taste makers and spirits brands continues to transform the perception of the wider mixer category.