Salesforce Data Reveals Record-Breaking Cyber Week: $298B in Global Digital Sales, $51B in AI-Influenced Purchases
Marketing Cloud: Over 53 billion marketing messages were sent via Marketing Cloud this Cyber Week, accounting for a 7% increase YoY.
- Marketing Cloud: Over 53 billion marketing messages were sent via Marketing Cloud this Cyber Week, accounting for a 7% increase YoY.
- This battery of benchmarks provides a deep look into the last nine quarters and the current state of digital commerce.
- The calculations we use blend first-party and third-party data, as well as several market assumptions, to generate the data points presented.
- The Salesforce holiday predictions are not indicative of the operational performance of Salesforce or its reported financial metrics including GMV growth and comparable customer GMV growth.