After another record year ahead of expectations, Publicis unveils AI strategy to lead group into its second century
In the last 6 years, Publicis has truly become a partner in its clients’ transformation.
- In the last 6 years, Publicis has truly become a partner in its clients’ transformation.
- That platform organization has allowed Publicis to outperform the market on both financial and extra-financial KPIs.
- Concretely, Publicis is infusing a layer of AI across its platform organization to connect its enterprise knowledge under one entity: CoreAI.
- Publicis plans to invest three hundred million euros over the next three years as it becomes a true Intelligent System.