HARMAN Automotive and Tata Motors Deepen Decade-Long Partnership with Launch of Innovative HARMAN Ignite Platform in Tata Passenger Vehicles
HARMAN today announced that Tata Motors, India’s leading automobile manufacturer, has selected the HARMAN Ignite Store as its in-vehicle app store, bringing easily accessible, reliable and safe mobility experiences to more customers across a new geographical region.
- HARMAN today announced that Tata Motors, India’s leading automobile manufacturer, has selected the HARMAN Ignite Store as its in-vehicle app store, bringing easily accessible, reliable and safe mobility experiences to more customers across a new geographical region.
- Through the new partnership with Tata Motors, the HARMAN Ignite Store is powering Arcade.ev, the automaker’s recently launched built-in app suite available in the market-leading Nexon.ev, India’s best-selling SUV, as well as in the Punch.ev.
- “We are delighted to collaborate with Tata Motors and bring India its first integrated in-vehicle app store,” said Jens Beckmann, Senior Director of HARMAN Ignite Store at HARMAN International.
- For more information on the HARMAN Ignite Store, including specific platform capabilities, visit https://car.harman.com/solutions/harman-ignite/store .