AccuWeather Network and Nielsen Enter into Multi-Year TV Measurement Agreement
"With the recent expansion of our national footprint and linear audience, using Nielsen became more advantageous, both as a programming insights generator and as a transactional option," said Sarah Katt, General Manager of AccuWeather Network.
- "With the recent expansion of our national footprint and linear audience, using Nielsen became more advantageous, both as a programming insights generator and as a transactional option," said Sarah Katt, General Manager of AccuWeather Network.
- "We're thrilled to be working with AccuWeather and are excited to support their continued success through our industry-leading TV Audience Measurement service," said Amilcar Perez, EVP, National Media Clients, Nielsen.
- AccuWeather, RealFeel, MinuteCast, Minute by Minute, Minute by Minute Forecasts, and Up to the Minute are all registered trademarks of AccuWeather, Inc. AccuWeather RealFeel Temperature, RealFeel Shade, WinterCast, AccuWeatherIQ, AccuWeather RealImpact Scale, AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, and Superior Accuracy are all trademarks of AccuWeather, Inc. All other trademarks, product names and logos are the property of their respective owners.
- Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics.