Fleet Decision-Makers Seek Proof Amid Slow Battery Electric Vehicle Adoption
LIVONIA, Mich., Nov. 16, 2023 (GLOBE NEWSWIRE) -- While many headlines indicate battery electric vehicle (BEV) adoption is increasing, traction remains slow in the commercial vehicle and fleet segment, where decision-makers cite several reasons for apprehension, including seeking proof manufacturers can deliver reliable products and easy-to-implement electrification solutions.
- LIVONIA, Mich., Nov. 16, 2023 (GLOBE NEWSWIRE) -- While many headlines indicate battery electric vehicle (BEV) adoption is increasing, traction remains slow in the commercial vehicle and fleet segment, where decision-makers cite several reasons for apprehension, including seeking proof manufacturers can deliver reliable products and easy-to-implement electrification solutions.
- On the other hand, attributes that define brand reputation and underpin a brand promise—such as vehicle cost, quality/reliability/durability and performance—resonate with decision-makers.
- These are the latest findings of the newest Fleet Electrification Brand Landscape Report from Escalent’s Fleet Advisory Hub™ , a leading insights program designed to explore the needs, expectations and emotions of commercial vehicle and fleet decision-makers.
- This report explores the perspectives of nearly 1,000 fleet decision-makers on manufacturer brand-related sentiments across four key fleet and commercial vehicle segments: light passenger, commercial van, commercial pickup truck and medium/heavy-duty vehicles.