The New Crispin Porter + Bogusky: An Integrated Creative Powerhouse for the Modern Marketer
NEW YORK, April 24, 2023 /PRNewswire/ -- Today, four award-winning agencies within Stagwell (STGW) have combined forces under CP+B, accelerating its positioning as the agency for modern growth audiences. MMI, Vitro and Observatory will come together within the iconic CP+B banner across North America, adding a collection of new capabilities to create an integrated creative powerhouse.
- MMI, Vitro and Observatory will come together within the iconic CP+B banner across North America, adding a collection of new capabilities to create an integrated creative powerhouse.
- The refreshed CP+B comes in response to the demands of modern marketers who are seeking simplicity, integration, and breakthrough creativity.
- "CP+B earned a reputation as an industry disruptor with iconic campaigns that redefined what 'creative' looked like," Malek said.
- "Throughout the network, we continue to find ways to support our agency brands in their growth trajectory while building more seamless solutions for clients to help the modern marketer win."